SMA Marketing Blog

The SMA Marketing Blog

Defining Your Marketing KPIs Using R.A.C.E [Infographic]

You know that tracking KPIs is important, but defining what KPIs to track isn't always easy. The good news is this doesn't have to be hard. Using the simple acronym R.A.C.E., you can begin to track the data that matters and get more out of your .

How To Make Data-Driven Decisions Using Google Analytics

Do you ever feel like you’re overwhelmed with information? Whether it’s news, marketing, social media or business metrics the flood of data never stops. While information is great, it is not powerful on its own. It must be harnessed and analyzed.

Best Practices for Determining Your KPIs (And Why They Matter)

Great business owners are separated from good ones by the decisions they make. Tony Robbins says it well, “One reason so few of us achieve what we truly want is that we never direct our focus; we never concentrate our power. Most people dabble.

The Importance of Data Quality (Garbage In, Garbage Out)

Collecting data for analysis is not a "set it and forget it task." In order to ensure we are getting data that is useful for our business and marketing strategies, it's essential that we take time to get it right. In the age of Big Data, poor.

How Business Intelligence Really Works

Business Intelligence (BI) has seen a meteoric rise over the past few years. As computing power has finally caught up with the vast amount of data we are compiling, companies large and small are looking for ways to uncover trends and insights..

Using Business Analytics to Build a Data-Driven Culture

In today’s data-driven world having a plan for implementing, using and working with data is a must. For many business owners, Business Intelligence and Analytics can seem overwhelming. But, when you slow down the process and weigh the benefits of.

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