SMA Marketing Blog

The SMA Marketing Blog

Using Google Data Studio to Create Marketing Reports [Free Template Included]

Google Data Studio is a perfect solution for creating powerful marketing reports. While there are many business intelligence tools on the market, this free tool from Google is packed with everything marketers need to get their jobs done.

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Digital Marketing KPIs: What They Are Why They Matter

KPIs or Key Performance Indicators quantifiable goals that help you measure and track your success. KPIs help you and your team set exceptions and prove the effectiveness of your work. In this video, I'll share the role of KPIs in digital.

How To Make Data-Driven Decisions Using Google Analytics

Do you ever feel like you’re overwhelmed with information? Whether it’s news, marketing, social media or business metrics the flood of data never stops. While information is great, it is not powerful on its own. It must be harnessed and analyzed.

Defining Your Marketing KPIs Using R.A.C.E [Infographic]

You know that tracking KPIs is important, but defining what KPIs to track isn't always easy. The good news is this doesn't have to be hard. Using the simple acronym R.A.C.E., you can begin to track the data that matters and get more out of your .

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