SMA Marketing Blog

The SMA Marketing Blog

Why Over Simplification Could Be Destroying Your Brand

When a prospect lands on your website how long will it take them to understand who you are and what you do? While having a "cool looking" website may be nice, it won't do you any good if you message is not clear. Oversimplification leads to.

Best Places to Find Handwritten Script Fonts

When mainstream media starts following a digital branding trend, you know that trend is hot.

The Single Most Important Word to Your Business

There are trillions of products and services that consumers have the option to choose from. No matter the industry, vertical, or platform, the power of choice is greater than ever before. What makes one product or service more appealing than.

One Critical Skill All Marketing and Sales Team Members Must Develop

“When people realize they’re being listened to, they tell you things.” - Richard Ford 
Listening. Such a seemingly simple skill, yet it takes years of hard and dedicated work to master. To many, listening seems to be a passive activity..

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