SMA Marketing Blog

The SMA Marketing Blog

Why Over Simplification Could Be Destroying Your Brand

When a prospect lands on your website how long will it take them to understand who you are and what you do? While having a "cool looking" website may be nice, it won't do you any good if you message is not clear. Oversimplification leads to.

The Single Most Important Word to Your Business

There are trillions of products and services that consumers have the option to choose from. No matter the industry, vertical, or platform, the power of choice is greater than ever before. What makes one product or service more appealing than.

6 Digital Branding Trends You Should Not Follow in 2017

The only eternal truth about digital marketing is that there is nothing eternal in it. The very moment when we think we understand where it’s headed is also the moment we realize that we are late to the party. The full range of media content.

One Critical Skill All Marketing and Sales Team Members Must Develop

“When people realize they’re being listened to, they tell you things.” - Richard Ford 
 
Listening. Such a seemingly simple skill, yet it takes years of hard and dedicated work to master. To many, listening seems to be a passive activity..

How to Take A Punch: 6 Ways to Harness Criticism to Grow Your Business

One thing I have come to realize in the past fews years is that very few people know how to take criticism. It’s not their fault, they’ve just never been taught. We live in a culture where criticism, no matter who it comes from or how it’s.

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