SMA Marketing Blog

The SMA Marketing Blog

Defining Your Marketing KPIs Using R.A.C.E [Infographic]

You know that tracking KPIs is important, but defining what KPIs to track isn't always easy. The good news is this doesn't have to be hard. Using the simple acronym R.A.C.E., you can begin to track the data that matters and get more out of your .

Why Big Data is a Lie & How to Find Data that Matters

The term "big data" has been captivating us for nearly twenty years. While the amount of data today's companies store and track is definitely big, the truth is, most of it has little (if any) value. Don't get me wrong, I am a strong believer in.

Best Practices for Determining Your KPIs (And Why They Matter)

Great business owners are separated from good ones by the decisions they make. Tony Robbins says it well, “One reason so few of us achieve what we truly want is that we never direct our focus; we never concentrate our power. Most people dabble.

The Importance of Data Quality (Garbage In, Garbage Out)

Collecting data for analysis is not a "set it and forget it task." In order to ensure we are getting data that is useful for our business and marketing strategies, it's essential that we take time to get it right. In the age of Big Data, poor.

9 Powerful Google Analytics Features You Probably Never Knew About

What if I told you I could give you access to a marketing analytics tool that would allow you to know how your users found you, what actions and content lead to conversions and send customized reports to your boss or executive team? Even more,.

Putting Your Analytics to Work for You

 

No matter the size or complexity of your business, one thing remains true: you are collecting data. With the rise of the internet and cloud storage, companies today are storing more and more data than ever before. But just storing data isn't.

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