SMA Marketing Blog

The SMA Marketing Blog

The Importance of Data Quality (Garbage In, Garbage Out)

Collecting data for analysis is not a "set it and forget it task." In order to ensure we are getting data that is useful for our business and marketing strategies, it's essential that we take time to get it right. In the age of Big Data, poor.

9 Powerful Google Analytics Features You Probably Never Knew About

What if I told you I could give you access to a marketing analytics tool that would allow you to know how your users found you, what actions and content lead to conversions and send customized reports to your boss or executive team? Even more,.

Putting Your Analytics to Work for You


No matter the size or complexity of your business, one thing remains true: you are collecting data. With the rise of the internet and cloud storage, companies today are storing more and more data than ever before. But just storing data isn't.

How to Run a Data-Backed Experiment

Experiments are powerful ways to validate your assumptions. By setting up your experiment to collect relevant KPI’s you and your business will get deeper insights that you can put into action. In this article, we will outline a step-by-step.

Finding the Right BI Tool for Your Business

Data visualization is a great way to better understand the numbers that matter. We process images 60,000 times faster than text. This is one reason data visualization has taken hold across the business world. Leaders and C-Level executives want.

Using Business Analytics to Build a Data-Driven Culture

In today’s data-driven world having a plan for implementing, using and working with data is a must. For many business owners, Business Intelligence and Analytics can seem overwhelming. But, when you slow down the process and weigh the benefits of.

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