SMA Marketing Blog

The SMA Marketing Blog

How to Create a Measurement Plan for Your Business

Defining KPIs is crucial for your marketing efforts but can also be frustrating and time-consuming. Over the years, I have adjusted and tweaked my strategies to ensure we are using data to make smart decisions. In this video, I'll share my exact.

Using Google Acquisition Reports to Know Where People Are Coming From

Do you know where your users are coming from? Are you investing your time in marketing channels that are delivering the best ROI? Using Google Analytics Acquisition reports you can learn how people are finding your site and what they are doing.

KPI Dashboard for Start-Ups

Do you know if what you are doing to market and grow your startup is actually working? While ‘trusting your gut’ is essential in entrepreneurial success, trusting it alone can be fatal. By defining and tracking KPIs, you can help ensure that you.

Defining Your Marketing KPIs Using R.A.C.E [Infographic]

You know that tracking KPIs is important, but defining what KPIs to track isn't always easy. The good news is this doesn't have to be hard. Using the simple acronym R.A.C.E., you can begin to track the data that matters and get more out of your .

Why Big Data is a Lie & How to Find Data that Matters

The term "big data" has been captivating us for nearly twenty years. While the amount of data today's companies store and track is definitely big, the truth is, most of it has little (if any) value. Don't get me wrong, I am a strong believer in.

Best Practices for Determining Your KPIs (And Why They Matter)

Great business owners are separated from good ones by the decisions they make. Tony Robbins says it well, “One reason so few of us achieve what we truly want is that we never direct our focus; we never concentrate our power. Most people dabble.

Blog Comments

Get Awesome Content Delivered Straight to Your Inbox!

Learn SEO
Help us Help Others

Popular Posts

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.