SMA Marketing Blog

The SMA Marketing Blog

Google MUM & The Future of Search

Google announced MUM (Multitask Unified Model) on May 18th, 2021 as a new milestone in understanding information. MUM uses the T5 text-to-text framework and is 1,000 times more powerful than BERT. Google announced on September 29th, 2021 that.

BERT & Content Marketing: Why Everything You Know Has Changed

In this video, we're going look at the relationship between content marketing and BERT, Google's Natural Language Processor, that's now integrated into Google search. This integration has shifted the way that we should approach our content.

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