SMA Marketing Blog

The SMA Marketing Blog

How Clickbait Headlines Hurt Your Website

Have you ever clicked on a link that made you wonder if you had just downloaded a virus? Ever read a blog post and double check the title confused as to why you clicked on the link in the first place? Have you ever encountered headlines that over.

9 Powerful Google Analytics Features You Probably Never Knew About

What if I told you I could give you access to a marketing analytics tool that would allow you to know how your users found you, what actions and content lead to conversions and send customized reports to your boss or executive team? Even more,.

Putting Your Analytics to Work for You


No matter the size or complexity of your business, one thing remains true: you are collecting data. With the rise of the internet and cloud storage, companies today are storing more and more data than ever before. But just storing data isn't.

How Business Intelligence Really Works

Business Intelligence (BI) has seen a meteoric rise over the past few years. As computing power has finally caught up with the vast amount of data we are compiling, companies large and small are looking for ways to uncover trends and insights..

3 Tips to for Turning All Those Metrics Into Actionable Data

The amount of data business owners and employees are faced with today is truly alarming. While everyone can agree that it’s important to understand basic information about your customers and what they respond to, it can be very difficult to.

Corporate Analytics 101: Understanding Basic Data

Big data analytics is changing the way business is done across every industry. Companies of any size can benefit from applying analytics, but one can make a strong argument that the bigger a company is, the more they need to use analytics to.

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