The SMA Marketing Blog

Defining KPIs is crucial for your marketing efforts but can also be frustrating and time-consuming. Over the years, I have adjusted and tweaked my strategies to ensure we are using data to make smart decisions. In this video, I'll share my exact.

When it comes to making sure your marketing gets the result you want, knowing the ROI of each channel is imperative. While there are many channels to chase in today's fast-moving business world, it's up to each marketer to learn which channel is.

Your reporting is only as good as your data. Unfortunately, most data sets have multiple issues and errors are overlooked. In order for you to make smart data driven decisions, you must first have confidence in your data. In this video, I'll.

 When I started my agency I realized that if I was going to be able to acquire new customers, I needed to be able to “prove” that my process delivered results. But how? Not all clients need to see the same data, but I needed to be prepared to.

“If you don't know where you are going, you'll end up someplace else.”― Yogi Berra. In the era of Big Data, many companies and businesses think that just because they have data, they'll make better decisions. Unfortunately, this is not the case..

The term "big data" has been captivating us for nearly twenty years. While the amount of data today's companies store and track is definitely big, the truth is, most of it has little (if any) value. Don't get me wrong, I am a strong believer in.