• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

Top 5 SEO Mistakes Made by Bloggers

Amanda Fallace

January 10, 2019

Over the last two decades, the digital marketing landscape has changed tremendously. Today, search engine optimization (SEO) is incredibly important for marketers, specifically when blogging. According to HubSpot, “Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site.”

No doubt you have witnessed Google’s ever-changing algorithm at one time or another. This has made it hard for some to stay on top of the best practices of blogging. Whether you’re new to the blog sphere or you have been blogging for some time, you should be aware of some of the most common SEO mistakes relative to blogging. Here is a list of the top 5 SEO mistakes made by bloggers that you should avoid.

The Top 5 SEO Mistakes Made by Bloggers

1. Keyword Stuffing

Keyword stuffing, including keywords as much as possible, is arguably one of the most common SEO mistakes. This can do a ton of damage to your search rankings and it makes for a pretty poor reading experience. To avoid this, stick to one or two long-tail keywords to center your blog post around. Long-tail keywords keep your post focused on the specific goals of your audience, encouraging visitors to read your whole post and seek more information from you.

2. Not Writing Enough Content

Many websites feature blogs that are just too short. Writing short posts can hurt your reader’s loyalty. Even more so, search engines may identify your blog as “low quality,” if it doesn’t have enough content. This makes it extremely difficult to rank. In 2019, the ideal blog post is a minimum of 300 words. If you’re experiencing writer’s block and you need to beef up your blogs, try researching similar topics for inspiration.

3. Poor Page Copy

When blog writing, keep in mind that you’re writing to address your readers and their pain points. You’re not writing for search engines. Keep your content light. Don’t attempt to show off your knowledge with unnecessary jargon. Write content that can be easily understood. Also, make sure your content is visually appealing, utilizing white space and inserting a few images.

4. Not Including Internal and External Links

External links prove to search engines that your content is valid and relevant. If your blog includes a topic that has been mentioned in another blog post or web page, you should link back to that page. Internal linking will help keep visitors on your site and helps surface your other authoritative pages to search engines. Internal links should link to a core or pillar page on your website, as well as direct readers to related blog content.

5. Failing to Optimize Title Tags

Title tags are one of the most important aspects of search engine rankings. Readers and search engines use title tags to determine the relevancy of your content. You should keep your title tag targeted towards a keyword. Consider checking the popularity of the keyword you have chosen using a keyword tool, like Serpstat, before optimizing for it. It’s a best practice to include your keyword within the first 60 characters of your title so it is not cut off on search engine results pages (SERPs).

Conclusion

While these SEO mistakes may seem basic, they occur often, hindering many blogs from achieving optimal search engine rankings. Optimizing blogs for SEO can be tedious, but it is necessary if you’re looking to reach your audience and compete against others in your marketplace. If you need some assistance writing or optimizing your blog content, contact SMA Marketing today! As SEO experts, we will help you develop a plan fit for all of your digital marketing needs.

On-Page SEO Guide

Amanda Fallace

Amanda is SMA's Lead SEO Strategist working from her home office in Port Orange, FL. She is passionate about SEO and the Inbound Methodology. As a Florida native, she enjoys spending her spare time at the beach with her beloved dogs, Bentley and Kona.

Search by Topic

  • All Resources
  • SEO
  • Digital Advertising
  • Content Marketing
  • Web Development