You’re doing all the right things - publishing engaging content to attract your target buyer, offering valuable resources and building your subscriber list, nurturing your leads and building relationships with them through email. But, then you notice the low click-through rate and high bounce rate. Something’s wrong.
Email is essential to any inbound marketing strategy. It’s reported that “59% of B2B marketers say email is their most effective channel in terms of revenue generation.” (WordStream) Email is also one of the best ways to communicate with potential customers and gain exposure for your business. However, you can’t reap the benefits of email marketing if your emails are flagged as spam.
If your email marketing campaigns aren’t producing the results you expect, there are a few things to analyze and optimize - subject line, copy, and frequency being the main ones. However, there are also missteps you may be making that are sending your emails into your subscribers’ spam folders. We’ve found that a few small tweaks can help.
Here are our top tips to prevent your emails from ending up in spam:
For more Email Marketing tips, check out these helpful articles:
Need help adding email to your inbound marketing strategy? SMA Marketing’s proven approach will keep your funnel full and your leads engaged. Contact us today for a consultation to learn more.
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