• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Is it Time for a Website Redesign?

As with most technology these days, we typically have to update or swap out our gadgets every few years. This also applies to websites. The general rule of thumb is to redesign your website every 2-3 years. This may seem excessive, time-consuming, and costly, but as website design trends and technology continue to evolve quickly, it’s important to stay up-to-date and aware in order to keep your business ahead of your competition.

It’s difficult to be objective about your own website. While you may believe it looks great and performs as smoothly as the day you launched it 5 years ago, there is no doubt that it’s dated today. Especially if the backend technology has not been updated regularly. An older website can suffer from performance issues that ultimately cause less traffic and conversions.

Can You Answer ‚”Yes” to the Following?  

  1. Can you confidently say that your website design is user-focused?
  2. Is your website always optimized with current technology and does it deliver what prospects are looking for?
  3. Are performance and improvement checks done on a regular basis?

Band-Aid Solutions Don’t Work

As a company grows and evolves, so does the information they have to share with their current and potential customers. A common band-aid solution is to continually reformat and add to the existing website. Additional content, images, videos, and widgets are placed wherever there is extra white space, and an ever-growing laundry list of dropdown menu items is implemented. There are few upgrades or improvement checks performed, so the result is that over time the site becomes slow and dysfunctional.

When a site becomes overcrowded, it loses the original visual hierarchy, navigation flow, and speed making it difficult for the visitor to follow a logical course of action. New content and images quickly get lost in the shuffle as they compete with the overload of information the page is presenting.

Keep it Modern and High Performing

Since your website is the digital front door to your business, it’s often the most important marketing tool you have, so ensuring that the design is modern and well-structured is critical. It needs to have up-to-date aesthetics, relevant content, easy navigation for user experience, and SEO.

Internet consumers are fickle and impatient. When it comes to decision-making, it takes a split second for a prospect to determine if a site is aesthetically appealing, easy to navigate, and has the information they want. If not, the ‚Äòback’ button will quickly take them to the next site. 94% of users cite bad web design as a reason for not trusting some websites. When your competition is only a click away, it’s imperative to build trust in a matter of seconds or you may lose a potential customer and 88% of online consumers are less likely to return to a site after a bad experience.

5 quick ways to check if your website is outdated:

  1. It is busy and confusing with information overload and too many images that leave little to no white space?
  2. Take a look at the copyright date in your footer ~ is it from 5 years ago or the current year?
  3. Are your blog entries from 2 years ago? This not only gives your visitor the impression that you don’t update your site, but might lead them to think that you’re no longer in business.
  4. Is your site slow to load? This alone can cause a drop in traffic and damage your business.
  5. How does your site view on mobile or tablets? Have you tested it lately?

Learn more about testing your site.

Over the past few years, website design has become very clean and user-focused with a big emphasis on mobile-friendliness. Look at your competition’s websites. If they’re ahead, this is a good time for you to update your site. As design trends are constantly changing and evolving, so should your website. When you gain the trust of your visitors, you give your business a substantial competitive advantage.

At SMA Marketing, we work closely with our clients on website redesigns to build modern, prospect and customer-driven sites with advanced SEO technology that markedly improves leads and conversions. If you think you need a website redesign, we’d love to help.

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