Have a website? That’s a great place to start. But a better question to ask is, is your website working for you? Many, in both the design and business worlds, design based on their own style and preferences. But at the end of the day it’s the user who actually interacts with the website. In order to create a website that meets your users' needs and helps you achieve your business goals, understanding UX and how to apply it is essential. With over a billion websites on the internet, a great user experience is a powerful way to set you apart from the rest.
Knowing who our audience is, is the first step to creating a user-focused experience. Doing the research up front can seem very time consuming, but the benefits you will see on the other side are well worth the time and effort.
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