The Top 10 Facebook Marketing Statistics Every Business Should Know

The best digital marketing strategies incorporate a variety of touch points. While social media shouldn’t be the only place you spend time promoting your business, it is a great way to expand your digital reach for free. When it comes to choosing which social platform to have a presence on, Facebook is by far the best platform for small businesses for numerous reasons.

Having a presence on Facebook doesn’t guarantee you will be found. With that being said, a business that has an optimized business page and is following social media best practices will still gain a lot from this powerful network.

The Top 10 Facebook Marketing Statistics Every Business Should Know

1. Facebook has 2.93 billion monthly active users

2. 67% of monthly users are active daily

3. Facebook accounts for 71.64% of all web traffic referrals from social media

4. The average conversion rate is 9.21% across industries

5. Facebook ads see an average click-through rate (CTR) of 0.90%

6. Facebook has the highest number of social commerce buyers

7. When shopping online, 19% of U.S. consumers start their search on Facebook

8. A Facebook Page post’s typical organic reach is 5.2%.

9. Facebook video ads have a low CPC, at $1.86.

10. Facebook ads provide the highest ROI among all paid advertising channels. 

Sources:

https://investor.fb.com/investor-events/event-details/2022/Q3-2022-Earnings/default.aspx

https://www.hootsuite.com/research/social-trends

https://sproutsocial.com/insights/facebook-stats-for-marketers/

https://www.socialpilot.co/facebook-marketing/facebook-statistics

https://blog.hubspot.com/blog/tabid/6307/bid/6128/the-ultimate-list-100-facebook-statistics-infographics.aspx

The following statistics highlight some relevant Facebook facts which can ultimately help you develop a better social media strategy, increasing your return on investment (ROI) and leading to greater marketing success using your Facebook Business page.

Do you need help developing a social media strategy for your company? Our team will help you develop a social strategy to reach your ideal buyer and turn leads into conversions. Send us a message today.

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Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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