The Top 10 Facebook Marketing Statistics Every Business Should Know

Published On:

The best digital marketing strategies incorporate a variety of touch points. While social media shouldn’t be the only place you spend time promoting your business, it is a great way to expand your digital reach for free. When it comes to choosing which social platform to have a presence on, Facebook is by far the best platform for small businesses for numerous reasons.

Having a presence on Facebook doesn’t guarantee you will be found. With that being said, a business that has an optimized business page and is following social media best practices will still gain a lot from this powerful network.

The Top 10 Facebook Marketing Statistics Every Business Should Know

1. Facebook has 2.93 billion monthly active users

2. 67% of monthly users are active daily

3. Facebook accounts for 71.64% of all web traffic referrals from social media

4. The average conversion rate is 9.21% across industries

5. Facebook ads see an average click-through rate (CTR) of 0.90%

6. Facebook has the highest number of social commerce buyers

7. When shopping online, 19% of U.S. consumers start their search on Facebook

8. A Facebook Page post’s typical organic reach is 5.2%.

9. Facebook video ads have a low CPC, at $1.86.

10. Facebook ads provide the highest ROI among all paid advertising channels. 


The following statistics highlight some relevant Facebook facts which can ultimately help you develop a better social media strategy, increasing your return on investment (ROI) and leading to greater marketing success using your Facebook Business page.

Do you need help developing a social media strategy for your company? Our team will help you develop a social strategy to reach your ideal buyer and turn leads into conversions. Send us a message today.

New call-to-action

About the Author: