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The Power of Authenticity - SMA Marketing Minute [Video]

Nov 3, 2015
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The SMA Marketing Minute is for business owners who are looking to improve their reach online, but don’t have a lot of time to research online marketing strategies. Each video will be 1 to 2 minutes long and focus on a specific and actionable element of online marketing that any business owner can do on their own with out a lot of time involved.

In our first edition of the SMA Marketing Minute, we are going to talk about a foundational principle to succeeding at telling your story online. 

Video Transcript:

What is up online marketing world my name is Ryan Shelley coming to you from the ShedQuarters and this is the SMA Marketing Minute. Today we’re going to be talking about the power and the importance of authenticity when it comes to crafting our message online. Whether we are writing content for our website or making a post to social media, we need to be authentic. We need to be real. We need to be speaking to our customers in a way that enhances their world view and that’s really going to connect them to what we are saying.

We’ve all seen those ads out there like, “World’s best cup of coffee”, or “Transform your body in just 3 days!” or “We’re the best #1 car dealer ship you’ll ever find anywhere in the world.” Like, these outrageous claims just don’t work. They’re just more noise in the audience. The only way we’re going to believe one of these claims or fall into this trap is if you were actually Buddy the Elf coming to New York City and thinking you just found the “World’s Best Cup of Coffee” but in reality it was just another crappy cup of coffee. So when you are crafting your message,  when you’re trying to come up with ideas of how to connect with your buyers and prospects online, make sure that you do these 2 things.

Authenticity in Marketing Online

You need to first, be true. Be true about the products and services you are presenting and make sure that you’re presenting them in a way that actually speaks to people and adds value to them. And the other thing is, be yourself. One of the best and easiest ways to be authentic is just to treat people the way you would when they come into your store, when they come in contact with your company. Be authentic, be who you are and you’re going to get a lot further and make more connections that actually matter online.

 We’ll I hope you enjoyed this segment of the SMA Marketing Minute. Happy Marketing and we will see you next week.


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Ryan Shelley, CPBI

By Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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