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The Power Behind Consistent Execution

Mar 27, 2017
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Everyone says they want growth, few are willing to put in the work it takes to produce lasting results. I know this struggle first hand. For years I put my own marketing off because I “didn’t have enough time” or “I was too busy today, but tomorrow I’ll do it.” Here’s the problem with that mindset, tomorrow will be the same unless you change. If you want to see growth, you must learn how to execute.

Execution is hard because it forces us to be vulnerable. We can’t hide behind our half-measures and make excuses. When we fully execute, we put ourselves out there. We say, “I’m going to give it my all no matter the results.” What I have seen is that when you push your excuses to the back burner and start to execute, you finally begin to see the growth you’ve always wanted. Check out the video below to learn more.


Video Transcript:

Welcome to the SMA Marketing Minute. You can find hundreds of millions of pieces of content on the web to help you grow your business, whether that's through search traffic or inbound marketing or ads or any other kind of form of digital marketing - you can find so much content around it. But how do you really succeed or separate yourself from the competition? How do you actually see yourself growing online and turning these tricks, tools, and tactics into practical, real results for your business?

Well, there's one thing that I've seen over and over again and I've actually experienced first hand that separates the winners from the losers, and that's execution. So today we're going to be talking about why execution is so important and what we kind of need to do to push ourselves in the right direction.

So since 2009, I've been helping businesses online, helping them build websites, helping them build search strategies, implementing those search strategies, helping them in a number of areas of digital marketing. And I can tell you from personal experience, execution is where you win or lose. For me, early in my years, I was really good at helping my clients execute, but I wasn't so good at helping myself execute my strategy and the biggest road block to me was excuses. I had an excuse for everything. There wasn't enough time. I didn't have enough energy. I didn't have the site I wanted yet. I didn't have the right platform I wanted yet. So I would always kind of delay things or kind of half do things and not really put my effort on there. And the reason why, just to be vulnerable, is if I only did half way and I failed, I had an excuse to blame it on. But if I really put my passion behind it and I fell, well that was going to be a hit to my ego.

A couple years ago, when I decided to take on my business full-time, I really had to drop my ego at the door and begin to live in the world of execution. Whether I wanted to do something or I don't want to do something, that's not the question. If it needs to be done, it needs to be done, and I need to execute to the fullest extent. When you really breakdown and start to execute your strategy and begin to do it consistently, that's when you see results, because when you do little things time over time over time, what happens is you have the effect of compounding interest. And as you continue to take these little efforts and execute at a high level over and over again, they begin to compound on one another and then you start to see results build exponentially over time.

Execution is hard because it takes commitment. We want instant gratification right now. But the thing is, you may not get that gratification right this instant. It may come a year, two years down the road. But, unless you do the legwork and you execute between point A and point B, you're never really going to see the growth at C, D, or E. So what businesses need to do and entrepreneurs need to do is learn how to take a step back and realize that their goal is down the road and then be willing to commit to the small steps and then put time and energy into executing every step along the way.

Now when it comes to executing and making sure that you do the best work that you absolutely could do, you're not really going to find tips and tricks and tools to do that for you. You've got to understand and realize that if you really want to see your goals happen, you're the one that's going to have to put your foot forward and keep doing them. You can't rely on other people. You can't even rely on the search engines to give you the track that you want because you can't control that. But what you can control is your own execution. So if you want to see the results and you want to see yourself grow, you can take control of what you actually have control over and that's your execution. That's waking up every morning, doing the work that needs to be done, giving more than you think you have because you really have more than you think you have, believing it, and continuing to execute time and time again. I guarantee if you do that and you begin to put your head down and get the work done and do it to the best of your abilities, you will reap the benefits of that in the long run.

A lot of times we look online and we look for fast wins and quick wins are great, but quick wins don't always end up to your main goal. You don't really see the benefit of all those little, tiny actions until long term. So when it comes to building your business online, make sure you also have a long-term strategy in place and you know the little steps you need to take to execute it long-term. I know this wasn't a tip video, this wasn't a trick video, it wasn't a marketing video, but this is an important video, and I really hope you grasp that importance of execution and put it to work for you today. If you've got any questions, maybe you need some encouragement, hit me up on Twitter, hit me up on my email, or comment below. Thanks you guys for watching this video. Until next time, happy marketing.

Building a Business That Connects 

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Ryan Shelley, CPBI

By Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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