• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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The Necessity of Analytics

In a video conference not too long ago I found myself fighting to keep my eyes from glazing over. As Ryan and Rhonda broke down results from a client’s recent analytics report, I realized I didn’t understand half the terms they were using, and I didn’t think I needed to.

To be fair, analytics isn’t something I’ve been required to deal with outside of reporting page view numbers for advertisers. I rationalized my disinterest in the statistics revolving around my blog by reasoning that I have what would be classified as a niche blog. I’m not using my content to sell something or even to promote a specific service or product. Those that read it are looking for something specific.

When it came to analytics, I told myself it was something to deal with in the future.

My View Was Short-Sighted

In the post The Importance of Analytics, Ryan starts with three questions:

  • How many users come to your site each month?
  • What is your best online referral channel?
  • Is your traffic trending up or down?

You might think that these answers are for other people, but they are for your own purposes first. Even with a well-defined audience, your blog will be at its best when you are seeking to develop consistent, quality content your readers actually want to read.

Quality content takes time and energy. Whether you are researching or thinking of the next blog subject to cover you might be asking some or all of these questions:

  • What content should I put effort into?
  • Where and when are the best times to promote my content, so my readers actually find it?
  • How do I know I’m reaching my target audience?
  • Is this content original?
  • If several people are covering the same topic I am, where do I rank in a keyword search?

If you aren’t asking these questions yet, you will because at some point we all begin to wonder if the time and effort it takes to create a quality blog post are worth it. When we are passionate about our subject matter spending time maintaining our blogs might feel fun, but at some point, it is likely you will begin to reconsider your time and effort.

Looking to the Future

Did you start your blog with the dream of someday publishing a book? Is your goal to bring in a little cash on the side with sponsored posts? Do you love getting free products?

In the coming months, you may want or need a larger audience. Blogs featuring recipes become cookbooks. Weight loss challenges become how-to books or even businesses. An experiential blog, such as an adoption journey becomes a memoir for the book club. This happens every day hundreds of times over. It doesn’t happen by chance.

Factors such as when to post on a specific social media channel, and how to increase a click-through rate and increase audience reach all factor into having a specific blog or blog post seen by the masses.

Lisa Tener has broken down key aspects of what publishers are looking for. Reach and Following are key pieces of this process. Publishers know that an author with a built-in audience is going to have a leg up in marketing their book to the right audience. This is going to make selling books easier, which makes the risk of publishing a new author’s work a little less nerve-wracking.

Many bloggers start writing hoping to bring in a little cash. Even if you aren’t selling a product, there are many ways your blog can be monetized. As your influence grows, you may have more opportunities to partner with sponsors and advertisers. A legitimate application for a blog and business partners will include reporting analytics. Those questions will be the same ones Ryan listed. In the majority of situations, those with the furthest reach will be offered the contract.

Whether you are looking to write a sponsored post in exchange for a free product or include advertisements with an earn-per-click agreement or even seek an affiliation like Amazon Affiliates, analytics will play a role in your application process as well as your chances of obtaining the partnership you seek.

Analytics explain the trends of the present but they are also speaking to the goals of the future. A key part of blogging in almost every scenario includes spending time making sure content is reaching the audience it is intended for. With millions of blogs available at someone’s fingertips, analytics becomes a specific, factual way that you can present what sets you apart from those also writing on similar subjects.

There is a lot more discussion when it comes to analytics. Join me next time for a breakdown of ways to obtain analytics for free and when it might be time to get the help of an expert.

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