• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

The Most Important Questions to Ask Before Marketing Your Products and Services

While there are a number of popular marketing solutions and strategies, jumping into any strategy without proper planning hardly ever yields the desired result. Before launching into a marketing campaign, I believe you must answer a few simple questions key to any strategy. Check out the video below to learn more.

Video Transcript:

So as I talked about in the opening, we’re going to be talking about three questions with sub-questions underneath that we need to be asking ourselves when it comes to creating a marketing strategy, a KPI strategy that’s going to deliver the results that we’re looking for. Now, there are a number of questions that you can ask, and some of the big ones are who, what, where, when, why, and how? Now, those are really great starter questions, and it helps us dig a little bit deeper. Over the last couple of years, there’s been a really big push on the way, right? Understand why somebody does something. I believe that’s extremely important. There are a number of really good resources on it. Simon Sinek is kind of the why guy, right? He’s the guy that asks why all the time, which is really good.

But I believe that before we can ask why, we have to understand two other things, and the biggest one is this, what? What is your product for? What does it do? What problems does it solve? So problems, what problems does it solve? That’s a really good question. If you don’t understand what problems it solves, it doesn’t matter your why questions or your how questions because people really care about this, how are you going to solve my problems? How are you going to make my life easier? How are you going to help me overcome this whatever that I’m dealing with right here?

Now all of our products, all of our services, should solve the problem. And we understand what that problem is and what we are actually solving and what we’re delivering, and then we can deliver this in a concise way. That’s what gets customers, and that’s what gets prospects’ ears to perk up. They go, “Yeah, I have that problem. You have a solution to that?” That’s what allows them to kind of enter into that conversation with you. This is the thing that you should be writing about, understanding. First and foremost, before you ever get to the other questions, you have to understand what it is that you are doing, and then are you able to communicate that in a clear way.

Once you understand what, you can start to ask yourself, “Who is it for? Who needs this?” So you might have a really good solution, and I hear this all the time, “Who’s your product for?” “Well, it’s for everyone.” That’s not really a good answer because if it’s for everyone, I’ll likely say, “It’s for no one,” because this everyone market is way too big. But if you can understand who that specific person is in the customer segment or in the demographics or in the customer group that needs your services, that’s when you can start to have this powerful conversation about what you do.

What you do is going to directly influence who it’s for. So this is where you start to narrow down and understand your different segments and understand things like demographics, behavioral, geolocation, and things of that nature, which are going to help you narrow down your target. Instead of broadening your reach, you can start to narrow with this who in the segment. You’ve probably heard that term before, and there are a lot of terms, segmentation, personalization, all of that, which is all-important, but really, you need to understand that ideal customer and those buyer personas we talked about before or your target audience. Who are you talking to? Who’s actually going to be interested in your what?

Once you defined your what, once you’ve defined your who, this is when you can go to why. Why should they care? Why should they buy? Why should they visit your site? All of these questions are important, and as you notice, they’re all connected. So you can’t start here with why and expect to have all the answers. Because why should they care? They should care because of the problems it solves and because they are the specific person who has that need that needs to be met. Why should they buy? Again, it’s about the problems they solve, and it’s about, does it meet their specific need. Why should they visit your site? Are you educating them? Are you helping them overcome a problem with your solution or even educating them about a problem that they may not fully understand? We can’t only ask the why question. We have to ask all of these questions in tandem and let them circle around to one another.

When you start to do this and you start to build this circle and this strategy, and again, my handwriting looks terrible here and I’m sorry about that when you start to understand how this works together, you can start to create content on your website that’s going to address these very specific problems that people are having. You’re going to be able to really walk them through the story of what it is that you do, who it’s for, why they need it, and why it solves their problems.

But before you do, before you write any campaign, before you do any SEO, before you do any of that stuff, you have to understand how this questioning flow works. And once you do that, like I said, you’re going to start building real conversations with people. And it’s going to allow them to connect to your business because your business is helping them solve the problem, and that’s really what people want – a solution or a tool to do. It’s going to solve a problem in their lives. If you have any questions on these questions or how to implement them and build a strategy around them, please comment below. We would love to continue the conversation. And until next time, Happy Marketing.

New Call-to-action

Search by Topic

  • All Resources
  • SEO
  • Digital Advertising
  • Content Marketing
  • Web Development

Get Up-To-Date Digital Marketing Tips and Tricks Delivered Straight to Your Inbox!

SMA Marketing Digital Marketing Agency Giving Back to Kiva Making Loans