In the early days of website design the only real way to add structure was through the power of the <table>. With so much limitation, many of the early site were pretty basic. The original purpose of tables was to create structure for numbers, but designers quickly used them to create site structure. The problem was these structures were very fragile and difficult to maintain. There were some benefits, such as the ability to align elements vertically. Tables also paved the way for the grids of the future.
Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn, YouTube, and Pinterest, all function as search engines much like Google and Yahoo. This increases the demand for content and marketers are stretched further every month.
Relevant internal and external backlinks are a vital part of helping Google understand your website's context and authority. The need for white hat backlinks also increases the pace at which companies begin pushing content on social. The metrics to accurately measure the ROI of social selling are not fully understood, however, sales professionals believe in the power of social selling.
Today's marketers understand that a company's website is often the first opportunity they will have to connect with a potential customer. Complementary colors, an eye catching logo, and pages that present the mission of the company are all important. Web design must also incorporate clear navigation, relevant content, and images that relate to the products or services.
Load time is an essential part of the overall design and cannot be ignored. With millions of websites to browse a slow site is not worth waiting for these days.
Each page much incorporate SEO optimization on all images as well as meta descriptions and title tags. A great design may look nice, however it will not help Google find you.
As Google continues to tweak their algorithm for semantic search marketers who stick to SEO best practices and track their progress using google analytics will be able to make small adjustments based on insights about how their website ranks in search, organic traffic, referring sites, and the most popular pages on their website.
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