• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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The Do’s and Don’ts of SEO Content Writing

Getting organic traffic is an important aspect of any digital marketing strategy. But how do we ensure our content is optimized enough to attract potential customers and rank highly on Google?

There are many ways to improve the quality of your content, but there are also many things a content writer should avoid. Let’s review some of the top do’s and don’ts of SEO content writing.

Do: Write for Humans

All too often, content writers focus too much on writing for search engines rather than writing for the people who are going to read their content.

In order to rank in the SERPs, your content has to be written for a human audience. If it sounds too robotic or like it was written solely for a search engine, it’s highly unlikely that it will rank. Not to mention, your readers will lose interest and question your brand’s authenticity.

Don’t: Keyword Stuff

Keyword stuffing, including keywords as much as possible, is a common mistake made by content writers. Several years ago, keyword stuffing was thought to be a ranking factor. However, as Google algorithm updates began rolling out in the early 2000s, sites implementing this tactic began to plummet in the SERPs.

Keyword stuffing can do a ton of damage to your search rankings, and it makes for a poor reading experience. Avoid this at all costs. Instead, as Google’s Webmaster Guidelines suggest, “focus on creating useful, information-rich content that uses keywords appropriately and in context.”

Do: Use Long-Tail Keywords

Writing several pieces of content around the same keyword can lead to a common issue called keyword cannibalization. If you write blog posts or articles for search queries that are too similar, they’ll start eating away at each other’s chances to rank. In other words, if you cannibalize your own keywords, you’re competing with yourself for ranking on Google.

To avoid this, stick to one or two long-tail topics to center your blog post around. Long-tail keywords keep your post focused on the specific goals of your audience, encouraging visitors to read your whole post and seek more information from you. You’ll also prevent your pages from competing against each other in the SERPs.

Don’t: Plagiarize

A quick review of the SERPs makes it easy to see the pieces of content that rank highly for the keyword you’re targeting. However, this shouldn’t be taken as a free pass to plagiarize. In order to rank, your content needs to be authentic.

Copying the blogs performing well in the SERPs isn’t going to help your content earn a high rank. Instead, it raises your odds of earning of Google penalty. Focus your efforts on creating original, quality content written for your target audience.

Do: Include Internal Links

A good internal link structure is vital to any SEO strategy. Internal links can help Google understand your website, and when done effectively, they can help increase your search engine rankings.

By providing Google with links to follow along with adequately descriptive anchor text, you indicate to Google which pages on your site are important and what they’re about. Internal links are also useful for user experience and may help increase engagement.

When writing SEO content, include links to other pages on your site. When possible, it’s best practice to link to a core product or service page and at least one other related blog.

Don’t: Forget On-Page SEO

On-page SEO refers to the practice of optimizing your site’s web pages to improve your rankings and earn organic traffic. This typically includes optimizing title tags, meta descriptions, headers, and images. It also means making sure your content has a high level of authority, expertise, and trustworthiness. You can do this most easily by ensuring that every blog article you publish is a high-quality piece of content.

On-page SEO is another element that helps search engines understand your website and its content. On-page SEO can also help identify whether your content is relevant to a searcher’s query.

Failing to implement on-page SEO best practices would be a huge mistake. Implementing on-page SEO elements is a quick and easy process all SEO writers should include in all types of content.

SEO Content Writing Done Right

No matter what your industry is, the success of today’s businesses relies on your ability to be found where users search the most. Implementing a strong, quality content marketing strategy is not only beneficial to a brand and its digital marketing efforts, but it is critical to its web presence, especially within competitive markets.

Looking to improve your SEO content strategy? Contact SMA Marketing today. As SEO industry experts, we have the skills and knowledge to drive the right organic traffic to your website.

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