Growth doesn’t happen by accident. It’s easy to look around and see others succeeding and wonder why we aren’t seeing the same results. But as Monty Hall put it, " I'm an overnight success, but it took twenty years.” This idea that all we need is a quick break and then we will “make it” has crushed more business owners and entrepreneurs than anything else. The truth is, if you want to grow you have to put in the work. It took us over 18 months to become HubSpot Gold Tiered partners, but my goal was to do it in 8 months. The easy thing to do after missing my projection so badly would have been to quit, but instead I resolved to keep putting my head down and doing the work that mattered.
Consistency is one of the most underrated assets any business owner or entrepreneur can possess.I have to admit,this is one area I have not been historically strong in. But, as I took the leap to take my agency on full-time, I really had no other option but to develop this asset. Over the last 18 months, my agency grew over 540% and rising. It wasn't an accident. It didn’t happen overnight.
The Power of Consistency
I attribute a lot of my growth to consistency. When I took my leap, I rebranded and adopted the inbound method of marketing. While inbound works, the return on investment does take some time. Content marketing, SEO, and brand building online is all about showing up and doing the work every day. It’s about being consistent in your words and actions. It’s about continuing to do the work, even when you aren’t seeing the results right away.
While there are a number of things that impacted my positive results in the last 18 months, two stand out more than any other. These two areas required more consistency and persistence mainly because they were the easiest to justify slacking on. They are, writing content and making my marketing a priority.
Commitment to Content
Content is the foundation of communication. If you’re reading this post, you are probably aware of the phrase, “Content is King.” The reason I don’t like this phrase is that it implies a hierarchy. Content alone won’t get the job done. You have to create good content and you have to produce it consistently. Anything less will deliver minimal results.
There are many reasons not to invest time in content. For one, it’s time-consuming. To combat this excuse, I block off and dedicate time each more to writing. This also helped me overcome the next road block, “I’m not a good writer.” When I started blogging I doubted anyone would read my stuff. Because of my experience in English classes in school, I believed what many teachers told me, “I couldn’t write.” Instead of believing them, I decided to do the work and as a result, I got better. Am I a great writer? Maybe, maybe not, BUT I am better than I was.
Prioritizing Your Marketing
One of the biggest mistakes agencies make is not marketing themselves. It’s so easy to get wrapped up in client work and let it dictate your time that you forget to market yourself. I knew that if I was going to ever grow, I had to take my marketing seriously. This meant making it a priority. Since day one I chose to treat my agency as our top client. I dedicate time each week to our own marketing efforts and believe that we must do for ourselves what we do for others. This has a double positive impact. First, it helps you grow and expand your reach. Second, it shows your clients that you practice what you preach.
A few weeks ago I released my first book on Kindle. It’s called “Going for Gold: How I Turned my Hobby into a Career.” In it, I share the practical tips and resources I have used over the past few months to turn my agency into a HubSpot Gold Partner. If you are starting an agency or looking for ways to grow your business, check it out. My goal was to not just share my story, but create a short, useful manual that you can refer back to when you need an idea or encouragement. You can check it our here, or by clicking the call-to-action below.
Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
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