• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Tips For A Successful Software Onboarding

In the span of two years, Shelley Media Arts has grown from a one-man operation to a 13-person organization and growing. If you have to deal with company stress, this scenario is a great one to have, but it is not without its challenges. Ultimately, what worked for one person did not work for the group when it came to efficient project management.

We are less than 30 days out from selecting Teamwork, and already loving our choice. The transition was not stress-free and included several starts and stops, but in the end, we have not only made a successful program transfer, but we have streamlined the details of our job processes.

For me, the beginning of a project like a program transition is the most overwhelming. The list of things that need to be accomplished seems never-ending. It can make me convince myself to just settle for second best, but that’s not possible when a program needs to be utilized company-wide. I’ve compiled a list of takeaways from our program transition to Teamwork that will hopefully encourage you to take the leap for the greater good.

See What Others Are Saying

We focused on functionality for the group as a whole with our selection. Since the majority of us work remotely, the important factors included a program that didn’t need a lot of training to begin using, would load quickly, and were all inclusive.  As I researched programs, I included keywords “streamline”, “user-friendly” and “easy.”

It’s also important to consider what your employees are saying. Ask the people who will be working on the setup and execution of projects to be actively engaged in the switch. The last thing you want to hear is that the program choice is not useful.

Block Out Time

It’s logical to assume an investment of time is needed for your transition. I suggest you assume 30-days will be used for set up. If it takes you less time, then great! But expecting the process to take 30-days will allow the person doing the transfer to feel less rushed.

Take Advantage of a Free Trial

Teamwork offers a 30-day trial. This allowed us to begin using the program immediately, but to engage at our own pace. We started with an introductory webinar. Since we didn’t need to stop using our previous program, we set up one client and worked through our daily tasks. This let us confirm the program would work for our needs as well as fine tune set up. This choice reduced our set-up time by hours.


The project management program we transitioned from had had an initial set up for one person to use and had additional sections built out as tasks were delegated out. Before we made the switch, we first discussed whether edits within our current program would solve our efficiency issue.

Once a transition was agreed upon we paused to ask why:

  • Why did we have the steps set the way they were?
  • Why did we have certain tasks timeline for completion?
  • Why did we include/exclude certain aspects?
  • Why do we want to implement that new program feature?

Asking why helped us realize that some of the established systems could be edited. It confirmed we were doing some things really well and working in efficient ways we needed to continue.

Ask for Help

Asking for help gave us insight into how Teamwork interactions would work. They have a very thorough help section within the program, but you need to know what you are searching for. My help emails were responded to quickly and thoroughly. This was important to me and sharpened my program learning curve.

Be Inclusive

In order for your project management program to work for everyone, it needs to address as many daily situations as possible. If all thirteen of us needed clarify assignments before starting, our delegator would never get anything else done.

Embraced features of Teamwork that were new, but we also knew not every new bell and whistle would help us be efficient. It took time to learn about Teamwork features, but once we understood an application, we could think through each person’s tasks and consider what would be beneficial to increase productivity versus which things could add unnecessary time and steps to a process.

Features within any project management software will help some people while proving unnecessary for others. We spent a significant amount of time discussing how we approach our work. I believe we were successful in building the best program we could because we were brave enough to speak honestly with each other about our needs and be inclusive with the setup process.

Onboarding is a detail heavy process which when done well can set your employees up for success. Taking the at the beginning of the journey, asking why, and being inclusive will go a long way towards a smooth transition for your whole team. Having the right project management software for your company will be a key aspect to smooth expansion roles as your company grows. If you are looking to switch programs, I hope these tips help. Do you use Teamwork? Let us know what your favorite features are!

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