• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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“Gold Rush”: The Power of Social Media Prospecting

Gold Rush The Power of Social Media Prospecting

Social Media Prospecting is the art of searching the social web, identifying potential prospects for your business, and engaging with them to drive them to your site and ultimately convert them into quality leads for your sales team.

Social media is a powerful tool that allows businesses to stay in contact with their current and potential customers. Social Media provides a more personal way for a business to engage the public and build their brand’s online trust. But for many local businesses, the social media world seems so big and confusing, it’s overwhelming. While many have embraced social media, their approach to this form of marketing is elementary at best and usually has a very low ROI (Return on Investment), if any at all.

Social media, done right, can help you delight your current customers and drive new, targeted leads your way as well. Let’s take a look at a few things you can begin to implement in your business that will help you strike gold!

With so many options to choose from in social media, the first place to start is deciding which social media platforms you want to use. For the purpose of this blog, we will only hit on what is known as “THE BIG 4”: Google+, Facebook, Twitter, and Linked In. These, in my opinion, are the 4 main social media sites you should focus on first. So let’s take a deeper look into social media prospecting and how we can optimize our use of social media to promote our brand and generate new leads.

gold_level Google+

Google is the biggest and most powerful search engine in the world. Because of this, in order to get the search results we desire, we must play by their rules. We must stop believing we can beat the system and instead, learn how to use the system to our advantage. Google+ is the platform you will need to understand for more reasons than one. The old Google Places no longer exists and hasn’t for quite some time, and now your “places” or maps location is controlled by your Google+ Business page. This may be the greatest benefit of claiming your Google+ Business page as a local small business. It allows you to verify your business so that it will be ranked in Google Maps, which is how a majority of your potential clients are getting directions to your establishment. But the benefits don’t stop there.  You can add links to other social profiles, manage reviews, as well as post to your YouTube channel via your “business dashboard”. To be successful in social media, you have to be “social”, so getting “+1’s” is very important in connecting with clients and others in your industry and will also help you increase your exposure.


One of the biggest mistakes I see companies make on Facebook is that they treat their business page as a free “eStore”. They forget why people use social media and instead push products at them non-stop…this is a great way to get your page “de-liked” or notifications blocked. After claiming and setting up your Facebook page you need to build and engage your audience. Social media, again, is about being social! Connect with people, and engage with them. But remember, this is an extension of your brand, not an extension of your personal Facebook page. Be professional and offer helpful information to those who follow you. You not only want them to read your posts, but share them as well!

Learn how to create and optimize your Facebook business page.


While Twitter does not offer “business pages” like some of the other social sites, this fast-paced social media platform has a lot of benefits. Limiting your posts to 140 characters, it forces you to get to the point. Again, pushing products is not what you want to do here either.  You want to connect. Twitter is a great way for you to follow industry trends and give fast and timely updates on your brand. You can also use the powerful “retweet” to share tips and tools related to your industry with others who follow you. The “hashtag” or #, was invented by this savvy social media network (which now works on most social media networks as well). This allows your audience to engage in focused conversations about topics that they are interested in.  It also offers a way for you to search hashtags, which, if you use them correctly, can lead you straight to quality leads!


This business-to-business social media is often misunderstood by local and small businesses. I have heard many businesses talk about how many “connections” they have made and seem to be very proud of this feat. The problem is, when you ask how many of those “connections” have ever converted into real leads, the number is typically very low if any at all. That is because they focused on the wrong objective. Let me tell you a little secret: more does not always mean better. When using LinkedIn, connecting with others in your industry is the first and best place to start. Building relationships across the web to better your industry is what LinkedIn is all about. By adding value to your industry, it will allow you to gain “trust” from others which, in the long run, will produce more quality leads than any marketing gimmick.

Check out this free guide to creating the ultimate LinkedIn business page.

REMEMBER: Social media marketing is not about selling products, it’s about selling your brand. If you spend too much time pushing a product, you will push people away. People use these networks for a variety of reasons, but reason number one is to connect with others and build relationships. By focusing on adding value to the conversation and building relationships that give, rather than take, your brand will build trust. Trust will open the door to a number of opportunities and allow your business to flourish online like never before. Social media prospecting used correctly over time can turn “likes” into dollars!

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