• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

Social Media Promotion vs. SEO Best Practices

“Control what you can control and let the rest take care of itself.” Twenty years of football seasons listening to my husband coach, there are few phrases that he says every year, and this is one of his favorites. Lessons learned on the athletic field often translate to other areas of life, and when it comes to inbound, I’m learning this applies to developing the right digital marketing strategy for anyone looking for quality traffic, higher search rankings, and connection to their target customers, clients, or blog readers.

When it comes to the digital realm, businesses and organizations should be aware of two important strategies: social media promotion and SEO best practices. Both elements are integral in helping drive organic traffic, boost engagement with target audiences, and potentially increase visibility within search engine results pages (SERPs). With each avenue offering its own unique advantages, there are several key considerations to take into account when deciding which is most appropriate for your business.

Social media algorithm changes are making it harder for companies to connect with followers, let alone gain new contacts, without paying for advertising. This by itself is a challenge for small marketing budgets, but algorithm changes are not the only problem. Facebook and Twitter have both acknowledged the existence of fake profiles on their social platforms, which means you may be targeting your ads toward non-existent customers.

There is a growing skepticism around social media promotion. Business owners and consumers now have the data to confirm their suspicions. “Points North Group said it has found that midlevel influencers‚ those with between 50,000 and 100,000 followers‚ often have about 20%, fake followers. The company, which analyzes influencer marketing, estimated that in North America, brands pay influencers millions of dollars each month to reach followers that are fake.” (source)

Organic SEO vs. Social Media Marketing 

Let’s be clear, social media is still an avenue that deserves marketing attention. Despite the seemingly constant wave of negative news stories plaguing the various social media channels, in June 2018, Facebook reported 1.8 billion daily active users and 2 billion monthly active users. (Source) Thus, advertising dollars aimed toward target audiences on social can still be money well spent. Yet, when it comes to marketing, it is always better to diversify your touchpoints with customers rather than relying on rented internet space.

Your website, blog posts, and email list are the only real estate on the internet you own. Everything else (including your social media content) is borrowed space, and as with all rented property, you are at the mercy of your landlord. Even Facebook ads you pay for are impacted by the latest algorithm’s settings.

What happens if Facebook decides your company is promoting an unacceptable product or you are hacked, and someone creates social media posts using offensive language? In either case, the Facebook admins could choose to shut down your page.

If you are only focused on building a following on social media sites, and your page is hacked or shut down, you have little to zero control over communication with your customers. But, if you have a blog and an email list, you can quickly post an explanation of what is happening on social media, followed by an email that directs your followers on how to stay up to date on your company.

Improve Organic SEO with Social Media Channels

Alexandra Tachalova of Moz did an in-depth research study on Organic SEO vs. Social Media Marketing in 2016. She determined that social media and SEO website practices are nuanced subjects with a lot of overlap between the two areas. This was also presented recently by Shane Barker in the article 7 Ways Your Social Media Strategy Might Hurt Your SEO who reinforced that organic search traffic is best achieved when social media is included in a marketing strategy.

Shane says, “SEO and social media strategies work better together. The role of social media is more than just promoting content. If used correctly, social media can help improve organic search. Though this is the case, brands often fall into the trap of developing isolated strategies for each.“

Key points to remember:

1. Quality traffic is king. Make sure that your content and messages are delivered to the right audience for maximum engagement.

2. Optimize social media profiles, post regularly, and include links to drive traffic to websites.

3. Invest in SEO best practices such as keyword research and on-page optimization for each page of your site.

It is important to note that there are different aspects of SEO and social media marketing that will play a part in increasing organic traffic. Creating high-quality content, optimizing social profiles, and building relationships with followers are critical pieces of the puzzle when it comes to pushing organic traffic to your website.

Finally, by combining SEO best practices with social media marketing efforts, you should be able to increase your organic search traffic and build an effective online presence. So why not leverage both? The thing to remember is that you own your website and email lists. You are renting space on social media platforms. Don’t allow your marketing efforts to be dictated entirely by algorithms you have no control over. By implementing consistent SEO best practices, you tell Google details about your content and can make sure you are always found in organic search.

Read more about SEO best practices here.

By developing a diverse SEO strategy, you can increase the opportunities that your brand will remain accessible to current and potential customers despite any algorithm change on social media or search. Ready to diversify your marketing? Let us help you develop an SEO campaign that is right for you. Contact us today!

New call-to-action

Editor’s Note: This article was originally published on October 10, 2018 and has been updated with fresh content.

Search by Topic

  • All Resources
  • SEO
  • Digital Advertising
  • Content Marketing
  • Web Development

Get Up-To-Date Digital Marketing Tips and Tricks Delivered Straight to Your Inbox!

SMA Marketing Digital Marketing Agency Giving Back to Kiva Making Loans