• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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What to Expect From Social Media Marketing in 2021

    Just like everything else, there are hopes that 2021 will be a better year for social media marketing. 2020 threw a lot of curveballs in digital marketing strategies in general. Because of the pandemic, most people had no choice but to stay at home. This meant digital communication became key for families, friends, and marketers. People were spending a lot more time online than in previous years, and though we cannot be sure this trend will continue, here are some things you should know as you put together your social media marketing plan for 2021.

    Social Media Trends in 2020

    Hootsuite recently released their annual “Social Media Trends” report. This report gave us more insight as to how marketers changed their strategies and how users changed their engagement. The top four trends of social media marketing in 2020 were:

    1. Delivering short-term ROI with customer experiences
    2. Brands focused on crisis response and customer care rather than capitalizing on increased social media activity
    3. The Baby Boomer generation is spending more time on social media
    4. Connecting customer data with social data to boost engagement

    Dive deeper into Hootsuite’s Social Media Trends report here.

    Social Media Predictions for 2021

    Now that we’re in the new year, it’s time to better understand and orient social media marketing strategies to increase leads and grow your business. Here’s what trends to expect in 2021:

    Transparency, inclusivity and sustainability

    The name of the game in social media for 2021 is transparency. One of the most important things to take with you into building your new strategy is to be authentic and human. People connect with people. Your brand should be personified in a way that reveals who and what you stand for.

    Users are also searching for brands that prioritize diversity and inclusion. A study by Accenture showed that 41 percent of shoppers will shift away from retailers which don’t reflect their views on identity and diversity, and 29 percent will change brands completely if they don’t show enough diversity.

    Consumers are looking at brands and their impact on the environment as well. According to Nielsen reports, over 80 percent of consumers feel strongly about brands helping improve the environment. This includes sustainable products, packaging, systems, or corporate social responsibility efforts.

    User-Generated Content (UGC)

    Now more than ever, customer experience is critical. Brands leveraging UGC will be able to show consumers the proof they need that they are making the right purchase. UGC is the type of connective, engaging content users are looking for in 2021. It’s relatable and uplifting, as well as builds and strengthens communities.

    Increase in live stream and influencer content

    Due to stay-at-home orders, there was a massive increase in live streams on Facebook, Instagram, and YouTube. Businesses, celebrities, and influencers were all going live to reach out and connect with their audiences since people were unable to attend in-person events.

    Each platform will see its own individual changes as well.


    • Watch out for a trend of more text-heavy Facebook ads. Facebook has removed its 20% rule, which allows for more freedom in content creation.
    • Experts predict that video ads will convert better than images due to Facebook’s preference for Instagram’s new Reels.
    • Facebook will have a heavy focus on eCommerce as they launch a new shop feature, as well as Facebook Pay.


    • Instagram Reels are a new form of video content delivered in 15~30 seconds with its own feed on the Explore page.
    • The Shop tab replaced the Activity tab. This shopping section allows users to shop and purchase their favorite brands’ products without having to leave the app. All business types can list products in the Instagram shopping section for free. This is a game changer for brick-and-mortar stores to get their products in front of more people.


    • LinkedIn had a big year in 2020. It rolled out LinkedIn Live, Events, Polls, and Stories. These new features allow marketers to live stream to followers, post about upcoming events, determine followers’ opinions, and share videos and photos for 24 hours like Facebook and Instagram.
    • LinkedIn’s Career Explorer tool uses data-matching to provide more insight to help guide users to their ideal career path and progression. LinkedIn will continue to refine this tool and its data-matching to allow users to learn how to advance in their career with links to Learning courses.


    • Like Instagram Stories, Facebook stories, or Snapchat, Fleets are Twitter posts that are temporary. After 24 hours, Fleets disappear. This puts content right at the top in front of users’ eyes.
    • Twitter has announced they will release Audio Spaces this year. This feature will allow for audio meet-ups, and give users another way to interact.

    How to be Successful in Social Media Marketing This Year

    If 2020 taught us anything, it’s that you need to be able to change, redirect, and adapt your social media marketing strategy at the drop of a hat. Users are looking at brands now to talk about and address issues that are impacting our society. However, there is a hope among everyone for a brighter, happier year – and your content should reflect that, too. There’s no way to know exactly what this year will bring us, but these trends and expectations are a great place to start.

    Download our free social media SEO guide to learn more about increasing your search visibility on social.

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