• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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How to Find New Leads Using Social Media Prospecting

Alright, we all know by now that having a presence on social media is important to our businesses. But just having a presence on these platforms isn’t enough. There are more than 1 billion, yes BILLION, users on Facebook and over 230 million user on Twitter. These numbers tell me one thing; there is more potential than ever to use social platforms to promote our brands, share our content and drive new traffic to our sites.

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OK, so we understand social media is important, we also get that there is a ton of potential out there to promote our brands. But the real question many small and mid-sized companies face is how? You don’t have to have a huge marketing budget to take advantage of social media prospecting. In order to make this process easier we have a free workbook to help you get started. Get yours here. Now that you’ve downloaded yours, let’s dive a little deeper into the how.


So often we are quick to speak and slow to listen, we’ve got it backwards. One of the greatest lesson we can learn in marketing is to seek first to understand, then to be understood. (Read 7 Habits of Highly Effective People – worth it!) This goes way beyond just monitoring what’s happening on our social media accounts. If we are truly listening, we will seek to understand our audience and then engage with them in an appropriate way and add value to their lives.

Be Prepared:

It’s the first motto every Boy Scout learns and it’s an important one. To be prepared we must have a goal. Not planning will leave you wandering. “If you don’t know where you’re going, any road’ll take you there – The Cheshire Cat. By having a clear and defined set of goals, you will be able to develop a pathway to get there. Set your self up for success by taking the time up front to plan and schedule your social media content. It will be worth it in the long run.

Take Action:

Social media prospecting can seem very over whelming at first, but you can do this! Remember, “The journey of a thousand miles begins with one step.” – Lao Tzu. Take action and put your brand out there. Who knows, it could go viral.

Alright, so now you have the knowledge, you have a workbook to get you started, so what else are you waiting for. The potential is endless, but remember, it all starts with listening, understand your audience, then plan your strategy and take action. You can do this! Now go prospect some new leads!

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