SMART SEO & Content Marketing: How Your Message Impacts Rankings [Infographic]

A successful SMART SEO strategy begins and ends with the development and marketing of awesome content. Over the past few years, many in the online marketing world have tried to separate SEO and content marketing. Some have even argued that content marketing is the “death of SEO.” But that’s just nonsense. The only way to successfully market your content is with SEO, and the only way to have SEO success is to produce great content that resonates with your audience. Businesses and marketers who understand this concept win in a big way!

What Is SMART Content?

Smart content is a strategic way to create digital content that is discoverable, optimized, profitable, and easily displayed with relevant topics and content. This type of approach is designed to help companies reach their desired customers quickly and effectively. Through smart content creation techniques, you can craft consistent stories that enable website users to find the most relevant information faster. Additionally, through this process, they can measure the effectiveness of their content creation and optimize it to make sure it has a positive return on investment.

When it comes to creating a successful Internet marketing campaign, you have to think about the way your efforts connect rather than separating them apart. SMART SEO strategies focus first on the prospect’s needs and how to connect those prospects with a brand or business. Relevant and persona-focused content is the only way this is possible.

Whether your goal is to increase your mobile presence on Google Maps with your Google Business profile or to improve your organic search engagement, building content for your buyer persona will add value.

1. Content Organization

Content organization is a crucial aspect of having effective digital content. With an appropriate taxonomy in place, users can easily navigate their way around your website to access the information they need, while search engine algorithms use the content structure to determine which topics and keywords are relevant for each page. Creating a taxonomy is no easy task as it involves collaboration across all aspects of the company, such as product team UX/UI, content, SEO teams, and leadership.

It is important to accurately identify and understand the content’s primary and secondary targets. Making sure that all relevant topics and entities are accounted for when constructing the taxonomy is essential. Not only do these terms play an important role in helping users find what they’re looking for within a website but also assist search engine crawlers by providing insights into the webpage’s contents. Ultimately, the end goal should be creating an experience that meets both user needs and browser favorites alike – one that suits their exact purpose, whether it be recreational or commercial reasons.

2. Content Categorization

Through using standardized taxonomy categories, content can be easily discovered and consumed by users who are searching for specific pieces of information within your site. Categories work as content aggregators and improve the on-page search user experience.

Content categorization is part of the enrichment process. Content optimization includes adding structure and context to text, images, or videos to increase its accuracy, enhance discoverability, and enable sorting. Within your website, using categories is a crucial part of this step, as it allows content creators and marketing professionals to identify and prioritize important topics.

3. Schema Markup of Web Pages

Schema Markup also helps create a consistent experience across various search engines so that pieces of content appear in featured sections on SERPs (Search Engine Result Pages). By leveraging best practices when you markup content, you can ensure your business is heard. You can encourage engagement with customers through the power of maximizing semantic relationships within their optimized digital assets.

4. Creating Keyword Clusters That Target Audience Intent

Creating content topics in clusters that target audience intent is an essential component of any successful website. By assigning primary keywords to each topic in a cluster, it’s possible to create more than just one set of related keywords. Optimizing for long-tail keywords helps to increase the topical authority of the website while also targeting the specific audience of visitors and potential customers.

For instance, here is a keyword clustering example related to digital marketing:

Primary keyword for pillar page: digital marketing

Cluster content subject 1: what is SEO in digital marketing

Cluster content subject 2: hire a digital marketing firm

Each keyword cluster will focus on a content silo that focuses on the business marketing goals. For keyword ideas, take time to look at platforms such as GoogleAd Words, Ahrefs, or Google Trends.

Smart content marketers can use these practices to take advantage of their website’s entire search visibility potential by increasing topical relevance with every additional keyword associated with a certain topic or idea. 

5. Creating Smart Content

Creating smart content is an essential element of successfully building and designing websites. In order to ensure that your website has the capacity to perform and reach its target audience, it’s important for website owners to focus on creating intelligent content. With the correct taxonomic structure in place, website owners can determine the right subjects to write about in order to maximize their chances of reaching their desired audience.

Once you have identified the subjects to be discussed through your taxonomical structure, it is important for you to understand how your target audience searches for such topics so that you can use relevant keywords in your content. Doing so will help increase organic traffic as popular search engines track and recognize keyword placement within websites, pushing them further up on a search engine’s results page. Additionally, utilizing smart keywords throughout your content will open up more opportunities for individuals to discover your website and gain interest in what you have to offer, ultimately leading them down a conversion funnel.

One thing to remember is don’t just create content for the sake of having more content. The internet is saturated with junk content, and adding to that pile doesn’t help anyone. Instead, focus on content that has value to your target audience and is focused around your long-tailed keywords. Instead of creating a ton of sub-par content, focus your energy on creating a few awesome pieces of content. Your audience and the search engines will thank you and reward your efforts.

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