A successful SMART SEO strategy begins and ends with the development and marketing of awesome content. Over the past few years many in the online marketing world have tried to separate SEO and content marketing. Some have even argued that content marketing is the “death of SEO". But that’s just nonsense. The only way to successfully market your content is with SEO, and the only way to have SEO success is to produce great content that resonates with your audience. Business and marketers who understand this concept win in a big way!
When it comes to creating a successful internet marketing campaign, you have to think about the way your efforts connect, rather than separating them apart. SMART SEO strategies focus first on the prospect's needs and how to connect those prospects with a brand or business. Relevant and persona focused content is the only way this is possible.
The infographic below highlights the connection between content marketing and SEO.
One thing to remember, don’t just create content for the sake of having more content. The internet is saturated with junk content and adding to that pile doesn’t help anyone. Instead focus on content that has value to your target audience and is focused around your long tailed keywords. Instead of creating a ton of sub-par content, focus your energy on creating a few awesome pieces of content. Your audience and the search engines will thank you and reward your efforts.
I’ll close with this great quote from Rand Fiskin from Moz. “I think there’s still a lot of [misguided] belief around quantity over quality. There’s not a whole lot of value in writing a decent blog post anymore. [There’s not a lot of value] unless you can be pretty extraordinary.”
Learn more about the connection between SMART SEO & Content Marketing in this great piece from Kissmetrics here.
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