• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Small Business Social Media Do’s and Don’ts

When you compare your social media statistics to your competition what are you measuring? Do you consider the accounts with the highest number of people following them the most successful? What about the pages with fun images, do those posts receive more Likes than your posts? Should you be measuring Likes? What about Shares?

As a small business owner, social media provides you with a great opportunity to connect in a personal way with your ideal buyer. It’s hard to look at a Facebook page with thousands of Likes and feel like you can compete, but the truth is, numbers are only a small part of an effective social strategy.

There is a lot of research that provides guidance on how frequently to post on different social platforms. A page that rarely posts content is not likely to convert Likes into customers because the page will rarely show up in a follower’s feed. Additionally, social pages that post daily aren’t guaranteed customers. If you have a Facebook page, but your ideal buyer prefers Instagram you are missing opportunities to connect with and convert clients.

Read more from Neil Patel on posting frequency here.

By following these tips for small business social media do’s and don’ts you can compete with any social media account in your industry and connect on a personal level with your ideal buyer at every stage of their buyers’ journey.

Social Media Don’ts

Don’t Follow People Just for Follows

When you set up your Business Page on Facebook, you have the option to invite your friends to Like your page. This isn’t an option on Instagram and Twitter, so it’s harder to let people know you are on those social platforms. A growing trend with companies is to follow people and then unfollow them a few days later.

While this might seem like a great strategy to get people to connect with your accounts, from a social perspective you are essentially saying “Hi! Let me tell you all about me! I don’t need to learn about you; you aren’t as important as I am.”  Companies who implement this practice are banking on you not realizing they no longer follow you. Their follow is disingenuous from the start and leaves a sour taste in potential consumers’ mouths.

So, instead of unfollowing people, you can do two things. First, set up business pages for Instagram and Twitter just like Facebook. That way your personal feed will be filled with friends and family, and you can take time to interact with customers when you are on your business profiles. Second, add popular, industry-relevant hashtags to your profile and your posts. This way, people who are looking for information about your niche will easily find your posts. When you post great content consistently, they will like your page even without an invite.

Don’t Direct Message People Constantly

While direct messaging is a great way to connect personally with your ideal buyer, this action is stepping further into their personal space and should not be overdone. There are several ways you can use direct messaging (DM’s) to connect with a customer.

Think of DM’s in a similar way to email marketing. If someone reaches out to you via DM, that’s an obvious invitation to interact, otherwise reserve your outreach for important information such as making sure people are aware of a sale or product updates.

One way to increase personal interactions outside of direct messaging is to join groups. LinkedIn and Facebook are easy platforms to find and interact with groups of people in your industry.

Don’t Ignore Comments

Social media is a space for socializing. If someone comments on your post make sure you acknowledge their effort. This is especially important if someone asks a question. Even if you don’t have an immediate answer, a quick comment letting everyone who can see your page know you are working to find the information requested will go a long way in making a positive customer service impression. If you get a lot of comments it might not be realistic to respond to each one. However, simply liking a comment goes a long way and doesn’t take a lot of time.

Don’t Automate Everything

Using an automation tool like Hootsuite or Buffer is an excellent way to make sure you post regularly. Additionally, Facebook provides a tool for you to schedule content for your business page without using automation tools.

That said, part of social media best practices include sharing other people’s content. The best way to make sure you are a part of the current conversation is to take some time to interact in live time instead of automating. You should also post interesting and helpful third-party content. This shows your audience that you care about them and that you are not always trying to sell something. Human interaction and posting helpful content are two additional opportunities to build trust with your community.

Social Media Do’s

Do Your Homework

Now that we’ve covered some of the social media don’ts, let’s cover some of the do’s. Social media is something that takes time, so it’s important to make sure you aren’t wasting your time or that of your employees.

Research and figure out what social media platforms your ideal buyers are on, and what time of day they are most active. Over time, your social media analytics and insights will help you narrow down the prime times for interaction. Assuming your clients are only on Facebook may be a mistake, especially with a younger target audience.

Be Social!

This is important. Don’t feel like you need to be on social media all day. A recent survey from Clutch revealed that 83% of customers expect a response in a day or less. So, if you schedule time once or twice a day to interact with social posts, you will be in great shape.

Need help designing a Twitter post? Check out these customizable Twitter templates here!

Be Flexible and Try New Things

Social media is constantly changing. It seems there is always a new feature or algorithm to explore. While this may seem frustrating, by staying flexible and taking time to learn how new features work you might find a fun way to promote your company you wouldn’t have otherwise considered.

The great thing about features like Facebook Live and Instagram Stories is a casual video is normal so that you can post something quicker there than on YouTube. Especially since the stories automatically erase after 24 hours.

Keep Personal and Business Separate

It’s important to remember when you are on your company’s social media accounts that every post reflects on you and your company. Even memes can be divisive, so it’s a good rule to make sure to pause before you post.

Additionally, if you don’t want your clients to know about your children, then it’s best not to open the door. Keeping personal and business separate is easiest when you set up business accounts for your company.

Do Share Your Blog Content

Social media is the perfect place to post links to interesting and helpful content you have on your website. Posting a preview of the post and an image is a great way to encourage conversation and establish yourself as an industry expert.

Social media is an excellent tool to add to your inbound marketing tool belt, but just like everything else, it requires time and attention. Pay attention to these tips for your small business social media strategy to increase your opportunities to interact with your ideal buyer.

Need more ideas for promoting your content on social media? Download our Ultimate Guide to Content Marketing for Business Growth.

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