• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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A Simple Inbound Marketing Strategy

The most common thing I hear about implementing an inbound marketing strategy is how overwhelming it feels to get started. With so many different moving pieces such as blog content, email marketing, social media, and SEO, it can feel as if there are a hundred things to stay on top of all at once.

There are a lot of great ways to leverage your marketing with inbound, but it’s better to do a few things very well than to do too many things with mediocrity. When it comes to mastering social media, it’s best to choose one or two networks to start with and then add additional platforms if needed. I believe this is a strategy that can translate with inbound as well.

How to Implement a Simple Inbound Marketing Strategy

Know Your Buyer

Even though you already have a great idea of who your target audience includes it’s vital to thoroughly think through your messaging before you begin to develop content. By empathizing with your ideal buyer and taking time to walk in their shoes, you will better understand how to create content that helps and educates your current clients as well as potential customers. Download our free Guide to Building a Better Persona here

Optimize Your Website

Every marketing strategy should include taking steps to make sure you are found in a search query. It would be a shame to produce amazing blog content week after week only to realize later that the reason people can’t find you quickly in a Google search is that you haven’t taken the proper steps to tell Google about your content.

Optimizing your site so it will be found by readers requires some additional work, but once it is complete, you will be able to spend the majority of your time focusing on other aspects of inbound. SEO optimization includes adding meta descriptions, title tags, images, and excellent content with targeted keywords. Read more about optimization here.

Start a Blog

I know it’s tempting to jump right onto Facebook and start promoting your company, but without articles, videos, and infographics about what you offer you have very little information to add to the conversation. Remember, inbound marketing is about attracting the right customers and clients. The best way to do this is with excellent content that explains what your product or services are and why your ideal buyer needs what you are offering.

Blog articles are an excellent way to show Google that your website is active. Additionally, every new post is an additional URL opportunity for customers to find you in search. Blogs help you connect with customers in many ways including assisting you in explaining your processes, personality, and product features.

Still on the fence about blogging? Remember, “B2B companies that blogged 11+ times per month had almost three times more traffic than those blogging 0-1 times per month.” (HubSpot, 2015Read 7 Ways a Blog Can Help Your Business Right Now.

Get Comfortable on Social Media

“Written articles, videos, and images are the three most engaging types of content on social media.” (Clutch, 2017) So, now that you have a few blog articles under your belt as well as more in the pipeline to write, it’s time to get active on social media. Since you took the time to develop your buyer persona, you know which social media platforms your ideal customers prefer. This is great because social media for inbound is about existing in the same spaces as your customers and developing a trusting relationship with them.

I know what you are thinking, “this is going to take too long.” Building relationships is going to take much longer than reaching out to sell but remember, blog posts are one of the top things people prefer to engage with on social media. Your followers are less likely to ignore your posts or scroll past without reading them when you have something of interest to share.

One important social strategy to implement on every social media platform is to give more than you ask. Different marketers suggest varying ratios; 7-1, 4-1-1, 10-4-1 but they all agree you should share helpful, entertaining, or inspirational content more often than self-promotional content. If you give more than you take, you will build a strong following.. The great thing about inbound marketing is that this theory aligns with the entire marketing strategy, so it’s seamless to implement.

Leverage social within your comfort zone, but don’t be afraid to try new things. Post an Instagram story or make a Facebook Live announcement showing off a new product. And of course, be social!

Build Your Email List

Social media is a great way to get your company name out there and engage with customers, but it’s important to remember that you do not own the space on which you are posting. If Facebook crashes or closes your account, you lose every contact you’ve made. Building an email list is an important part of implementing a simple inbound marketing strategy. It may not be easy, but it’s the only source of contact with your clients that you own besides your website.

Using MailChimp, you can begin building your email list for free and keep your contacts organized and GDPR compliant. Utilizing inbound methodology means that you will go a step further to build your email list than just asking for emails.

I suggest you review your analytics and determine which pieces of blog content seem to resonate most with your customers. Then create an offer around that subject. This may mean developing a longer written version of the blog post or creating a short webinar. Now that you have something great to give your customers that will help them, they are more likely to provide you with their email addresses for continued communication.

Ask for Help

Many companies set marketing aside when they get busy with clients, but this can have a negative impact on your website and social media presence. Automation will keep things running to some degree. You can schedule social media posts, blog articles, and emails to send at specific times. Automation allows you to use your time more efficiently.

Still, as you continue to grow your best option is to delegate marketing to an expert who understands the importance of SEO best practices as well as inbound marketing. You will have more time to focus on your clients, and your marketing will continue seamlessly allowing you to continue to reach your ideal client.

We’ve just brushed the surface of inbound today if you are ready to learn more about how inbound marketing will help your business grow, start with our Free Checklist: How to Run an Inbound Marketing Campaign.

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