• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Should Bing Be Your Thing?

If you have read any of my past blogs, you might know a thing or two about me and how I adapt to new marketing strategies; I don’t. I might not be good at change, but at least I know this about myself. When I was first asked to dive into Google Ads, I resisted because I didn’t know enough about it to realize how valuable it can be. The same can be said for Microsoft pay-per-click advertising (PPC) on Bing, Yahoo, and other sites. When I was asked to explore this, I resisted because all I knew about Bing was a bunch of jokes. It turns out Bing is no joke, and neither is Microsoft Ads.

Microsoft Ads Work

I’m going to talk a lot in this blog, but let’s get the most important thing out of the way, Microsoft Ads work. Don’t stop reading, but do write that down.

As more and more users flock to the internet, not all of them end up on the tried and true Google. Yes, some go to Bing, others go to Yahoo. If I’m honest, Google is my search engine, but I get a lot of my news when I take my daily trip to Yahoo. The people not using Google are still seeing ads, and those ads could easily be yours. So why aren’t they?

Did you know that, on average, the cost-per-click (CPC) of Bing ads is 33% less than that of Google Ads? That means that not only can Bing ads bring you the leads and sales you are looking for, but they can usually do so for less money. In other words, if your ROI is important to you, which it should be, you might want to consider Bing.

More Than Just Bing & Yahoo

With Microsoft Ads, you might not have the same potential audience size that you would with Google, but you are casting a very wide net. The Microsoft advertising network includes Bing, Yahoo, MSN.com, and websites owned by AOL. The type of user on each of those sites can vary greatly. This means that Microsoft Ads allows you to reach a diverse audience.

It’s worth mentioning that the “little pieces” in the Microsoft advertising network are not that little. In fact, Bing owns 34% of the desktop search engine-use market share. That translates to roughly 5.4 billion searches a month. These are not numbers to sneeze at.

When Cost Matters

For most of my clients, budget is the sole limiting factor of their PPC accounts. So, if you are looking to maximize your bang for your buck, you really need to consider Microsoft Ads. Earlier I mentioned that Bing clicks cost an average of 33% less than Google clicks, but we can dive deeper into those numbers. Our friends at Spin Tech made an A/B comparison of three campaigns that were set up to run with the same ads in the same locations at the same time. Not only did the Bing ads run for considerably less money, but they also outperformed Google Ads with higher click-thru rates. That means that not only can you save money with Microsoft Ads, in many cases you can improve performance.

As you know, clicks and click-thru-rate are one thing, but ad clicks that convert into actions are where the real money is made. It just so happens that the same study by Spin Tech found that Microsoft Ads were more likely to produce a higher conversion rate at a lower cost-per-acquisition (CPA).

It’s Just That Clear

So, what I am telling you is that there is an ad platform that costs less than Google Ads and, at times, can be more effective. If that isn’t enough information to get you to try running ads on Bing, I’m not sure what is. With that said, maybe this will help; Microsoft makes it easy for those already using Google Ads to get started with them by automatically importing your ads, keywords, ad groups, and campaigns. So, if you want to give it a go, you’re only a few clicks away.

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