It is no use creating fantastic content if you aren’t going to promote it properly. No matter what you are currently doing there’s likely a few more ways to extend your digital reach. Here are seven content promotion tips that you can incorporate into your content strategy that can benefit your business by helping your rank in search.
If you’re still avoiding video content, this is something that you can’t afford to do anymore. A report from Cisco recently estimated video would account for 82 percent of all internet traffic by 2022. It’s vital to understand, then, that no matter what kind of content you produce, you’ll need to promote it with video.
This could mean investing more in your YouTube and Facebook video channels, but also looking for ways that you can take your current non-video content and use it in a way that is video-friendly. For example, consider including a tutorial video in addition to an explanation of an instruction.
It is often true that when businesses promote their content, they focus too much on the distinct details. They’ll promote a blog with its title, or they’ll show off a product with its name. But these details aren’t important to someone browsing social media. To get a reader interested in a post, you need to provide them with information or entice them to click your website URL. Tell them what they are going to learn from reading the blog, for example.
Take a look at how children’s clothing retailer Childsplay Clothing promotes its content on Twitter. Rather than providing unimportant information such as the specific name of the item that they promote or even featuring a specific sale price, the tweet appeals to the human interest aspect, drawing people in to click on the image or reply to a question.
Influencer marketing has become one of those buzzwords that many businesses are aware of, but most struggle to understand how to use effectively. Functionally, it involves working with the owners of popular social media profiles and taking advantage of their popularity, and their connection with their audience.
Working with influencers can be beneficial in a vast number of ways. First, users who follow influencers will trust their opinions and judgments – much like getting a recommendation from a friend. Additionally, given that their audience may be different from yours, it can open up your content to new sections of the market that you hadn’t considered.
One caution with influencer marketing, you want to make sure your influencers abide by the marketing guidelines you establish and don’t misrepresent your products or services — partner with reputable companies who will monitor your influencers if you don't have the time.
It’s vital to promote content in the most effective ways that you can – and this may include paying for advertising. The major advantage of paid content promotion is that it allows you to showcase your content to a segmented audience that you have selected.
Social media platforms can be some of the smartest places to promote your content, as you can put your work in front of people who are already engaging with similar pieces.
It might seem obvious, but people often overlook how many channels they can utilize. When you have spent time creating brilliant content, you need to make sure that it sees the light of day on all of the relevant social media and advertising channels. You might be surprised at which channels work best with your content – the fun piece you designed for Twitter, might catch more attention on LinkedIn.
What’s more effective than you promoting your content? Other people doing it for you. Make sure that it is as easy as possible for anyone reading your content to share it. And this means so much more than simply putting social sharing buttons at the bottom of a post.
Make sure that you are optimizing images for each individual platform and make eminently quotable content stand out.
If you’ve spent time creating a fantastic resource, for example, a list of great blogs to read in your industry, it’s important to make sure that you give other people the best chance to promote it. And some of the most important people are those that you have cited in your article, video or infographic. Business, brands, and influencers love to see their name mentioned positively – so tell them you when you link to their website.
They are likely to share out the article to their followers to thank you for your efforts. This doubles as free promotion for you.
Developing a well-round content promotion strategy takes planning and keyword research. At SMA Marketing we are experts in creating industry relevant content for our clients that is targeted for their buyer personas. We also understand the importance of SEO optimization from content to social channels and we incorporate SEO into every step we execute.
Ready to learn more about SMA Marketing solutions? Send us a message. We’d love to learn how we can partner with you to help you uniquely promote your content.
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