• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Seven Content Promotion Ideas for Every Business

    It is no use creating fantastic content if you aren’t going to promote it properly. No matter what you are currently doing, there are likely a few more ways to extend your digital reach. Here are seven content promotion tips that you can incorporate into your content strategy that can benefit your business by helping your rank in search.


    Get Ready to Embrace Video

    If you’re still avoiding video content, this is something that you can’t afford to do anymore. A report from Cisco recently estimated video would account for 82 percent of all internet traffic by 2022. It’s vital to understand, then, that no matter what kind of content you produce, you’ll need to promote it with video.

    This could mean investing more in your YouTube and Facebook video channels but also looking for ways that you can take your current non-video content and use it in a way that is video-friendly. Consider including a tutorial video in addition to an explanation of instruction or repurpose a piece of content into video format.

    Don’t Promote Your Content with Headlines

    It is often true that when businesses promote their content, they focus too much on the distinct details. They’ll promote a blog with its title, or they’ll show off a product with its name. But these details aren’t important to someone browsing social media channels. To get a reader interested in a blog post, you need to provide them with information or entice them to click your website URL. Tell them what they are going to learn from reading the blog, for example. Consider using a relevant image to catch attention as well.

    Take a look at how children’s clothing retailer Childsplay Clothing promotes its content on Twitter. Rather than providing unimportant information such as the specific name of the item that they promote or even featuring a specific sale price, the tweet appeals to the human interest aspect, drawing people in to click on the image or reply to a question.


    Give Influencer Marketing a Try

    Influencer marketing has become one of those buzzwords that many businesses are aware of, but most struggle to understand how to use it effectively. Functionally, it involves working with the owners of popular social media profiles and taking advantage of their popularity and their connection with their target audience.

    Working with influencers can be beneficial in a vast number of ways. First, users who follow influencers will trust their opinions and judgments – much like getting a recommendation from a friend. Additionally, given that their audience may be different from yours, it can open up your content to new sections of the market that you hadn’t considered. 

    The most common way influencers promote products is through social media posts. The added benefit of this for your business is that you may earn social shares without having to spend a lot of time on social networks.

    One caution with influencer marketing, you want to make sure your influencers abide by the marketing guidelines you establish and don’t misrepresent your products or services — partner with reputable companies who will monitor your influencers if you don’t have the time.

    Don’t be Afraid to Pay to Promote

    It’s vital to promote content in the most effective ways that you can – and this may include paying for advertising. The major advantage of paid content promotion is that it allows you to showcase your content to a segmented audience that you have selected.

    Social media platforms can be some of the smartest places to promote your content, as you can put your work in front of people who are already engaging with similar pieces. 

    You’ll want to choose pieces of content that have clear calls to action for your social media ads. Ads are another great way to talk to a wider audience. If you’re launching a new product or service, social media advertising could be especially beneficial. 


    Share Content Across Multiple Content Distribution Channels

    It might seem obvious, but people often overlook how many channels they can utilize. When you have spent time creating brilliant content, you need to make sure that it sees the light of day on all of the relevant social platforms and advertising channels. You might be surprised at which channels work best with your content – the fun social post you designed for Twitter might catch more attention on LinkedIn.

    Make Your Content as Easy as Possible to Share

    What’s more effective than you promoting your evergreen content? Other people doing it for you. Make sure that it is as easy as possible for anyone reading your content to share it. And this means so much more than simply putting social sharing buttons at the bottom of a post. Organic traffic may find your quality content at any point. Search engines strive to present the most relevant content to searchers. And when they delight platform users, your content may find a whole new audience. 

    Make sure that you are optimizing images for each individual platform and make eminently quotable content stand out. Ensure SEO best practices are incorporated into the content creation process to increase the opportunities to drive traffic to your website.

    Contact Your Sources

    If you’ve spent time creating a fantastic resource, for example, a list of great blogs to read in your industry, it’s important to make sure that you give other people the best chance to promote it. And some of the most important people are those that you have cited in your article, video, or infographic. Businesses, brands, and influencers love to see their name mentioned positively – so tell them you when you link to their website.

    They are likely to share out the article with their followers to thank you for your efforts. This doubles as free promotion for you.

    Curate visual content for an email newsletter and make sure the people you recommend are on your email list. You may find an invitation to guest post in your inbox. 

    Developing a strategic content marketing plan takes planning and keyword research. At SMA Marketing we are experts in creating industry-relevant content for our clients that is targeted for their buyer personas. We also understand the importance of SEO optimization from content to social channels, and we incorporate SEO into every step we execute. Whether you need help developing a content calendar or gated content we will ensure you’re on the right track.

    Ready to learn more about SMA Marketing solutions? Send us a message. We’d love to learn how we can partner with you to help you uniquely promote your content.

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