• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

8 Practical SEO Tips for Nonprofits

Ryan Shelley, CPBI

April 3, 2015

Giving back to your local community is one of the best things you and your organization can do. Here at Shelley Media Arts, we have the privilege of working with some amazing nonprofits here in the Melbourne, FL area. Over and over, we find that the individuals running these organizations are so busy with the day to day work that they have little or no time to market their cause. This blog goes out to you, busy nonprofit organizer person. We have 8 simple and practical tips your nonprofit can use to boost your SEO and drive potential new donors and volunteers to your organization.

1. Create Great Content:

Content is King! It’s the foundation of your site and it is how your visitors learn about your nonprofit and its causes. By creating interesting and valuable content that’s relevant to your audience, People will be more inclined to engage with you. Your content should be informative and inspiring. One great way to do this is to share stories about your organization and some of the wins you have had. When you are writing, think about how you can inspire them to support your organization. Compelling content is also error free – always double check spelling and grammar.

2. Content Keywords

Keywords are descriptive words or phrases that explain your nonprofit. “Experts” advise you to use your keyword anywhere from 4-6 times, to 10-12 times. But we advise you to just write naturally, working them in when it feels natural.

3. ALT Image Text Keywords

All images used on your website should be optimized so that search engines can “read” the image. You can do this via the image’s ALT text. Make sure the ALT tags use keywords!

4. Page Title Keywords

Always put your target keyword or phrase for each website page (i.e. About Us, Ways to Give, Volunteer Opportunities, etc.) into your page title. Remember to keep it short! We suggest you keep it to 55 characters.

5. URL Keywords

You should use your keyword or phrase in the URL of the web page. This not only looks better, it also has SEO value. Keep your most valuable keywords close to the backslash (i.e. www.nonprofit.com/donate, “donate” being the target keyword).

6. Header Text Keywords

The header text, or H1 text, is usually the title of a blog article or some larger bold text at the top of your website page. In addition to the page title, Google and other search engines use the H1 text to determine what your website page is all about, and will index the page accordingly.

7. Add a Call-to-Action (CTA)

Every website page, including your blog, should have at least one call-to-action above the page’s fold. Above the fold can be better described as “above the scroll”. CTAs can help SEO by creating text for the primary keyword you’re targeting on the page.

8. Get Inbound Links

Google determines your rank for different terms via the number and quality of inbound links to your website. Think of links as votes for your website. This is where sharing your content on social media is very useful. The more people sharing your content on their websites or blogs, the more inbound links you’ll receive. Try to get a few high-value inbound links from reputable news sites and/or blogs.

By taking a few moments to make sure that you have all these simple tips in place, your site should begin to climb in the rankings and attract more traffic. The more people who see your site, the better chance they have of connecting with you. That’s what it’s all about, making connections to increase the visiblity of your cause. If you need any help implementing these tips, please comment on the blog below and someone on our team will contact you. (PS: Don’t worry about the cost, we work with nonprofits free of charge.)

Here are a few of the great nonprofits we have worked with:

New Call-to-action

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

Search by Topic

  • All Resources
  • SEO
  • Digital Advertising
  • Content Marketing
  • Web Development