The evolution of search marketing is almost as old as the search engines themselves. We’ve come along way from the days of Altavista and Webcrawler and Ask Jeeves is no longer on the cutting edge of search. Today’s search is dominated by a little company whose very name has become a synonym for searching the internet.
Just as the search engines have changed vastly over the years, so has the way marketers use them to promote products and services to an ever globalizing economy. While there are many of us who take this industry very seriously, the reality is we are all just playing a very complex and ever-changing game. The goal: Get your message over the noise of all the others with the hopes of attracting new prospects.
Trying to figure out where to start or what to focus on when developing your search marketing strategy can be overwhelming. We created this infographic to help guide you through the search marketing essentials. You start with branding, building a website and local SEO, then progress into a focused and targeted SEO strategy. Next you begin to develop your content marketing strategy and promote it with your social networks with the hope of encouraging your followers to amplify your message. All of these efforts come together with Inbound Marketing; a comprehensive and integrated approach that puts sales and marketing together to maximize your lead generation efforts. So without further ado, let's take a closer look at Searchopoly.
Just like in any game, to have success in search marketing, you must have a clear strategy to get the results you desire. Setting goals and planning clears paths to reach them takes time and effort. The great thing, and sometimes frustrating thing, about this industry is that it is always changing, so there is always room to learn, improve and grow. So go have some fun, build a killer strategy and kick some search marketing butt!
There’s no better place to start than with a good foundation. Build your own solid SEO foundation with this complementary checklist. Get yours today!
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