• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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The Role Content Marketing Plays Across all Channels

The role of content marketing is rapidly expanding. A recent study from Clutch found that 82% of people were influenced by content marketing to complete a purchase.

Additionally, the team at Conductor’s recent research of 1000 consumers found that people were 131% more likely to buy from brands that educated them with content. Even more impressive, the study reveals content builds consumer trust and brand affinity growth over time.

Your company’s website is often new customers’ first interaction with you and what you sell. Content marketing adds pages to your website through blog posts which improve SEO, provides material to use in social media and email promotion, and creates the building blocks of information for your sales team and customer support representatives.

Here is the Role of Content Marketing Across all Channels


Content marketing fills your website with new information. Each article is an additional opportunity for you to connect with your ideal customers and to educate them as to why your products and services will solve their problems.

As internet searchers use longer phrases, or long-tail keywords, blog articles give you the opportunity to address specific questions or pain points your ideal buyer has without changing the content on your main website page.

Each question you answer also helps to establish you as an industry expert. Consistency in publishing will build trustworthy relationships with potential and current customers. Remember, the Conductor study reveals trust builds over time.

Incorporating graphics and videos in addition to written content into a blog article expands your opportunities to connect with your audience the ways they prefer to take in content.  Content marketing can also highlight your company’s personality, mission, and passions. For example, you can use customer success stories to celebrate client wins.


In addition to giving your customers information, your content also helps Google understand the context of your business. Every blog article you publish is another page Google will crawl and index for search results.

Internal and external links to and from other reputable sites help Google understand the importance of your content. As Google continues to create new ways to attract the attention of searchers through Knowledge Boxes and Featured Snippets, the more content you have, the more opportunities you have for your website to own one of these specialized areas of search.

Google My Business (GMB) pages continue to add opportunities for businesses to expand their reach. If you have a brick and mortar location or are seeking to expand your reach with your local customer base, you need to spend time interacting on your GMB page. You can add a blog post with website link or infographic to your page as a post or as an answer to a customer’s question.

Social Media and Email

Social media and email channels are excellent ways to promote your business, but if you only post your website link repeatedly, your customers will ignore your posts. You don’t want to say the same thing over and over with every post or email. Content marketing gives you a library of opportunities to fill your social media channels with a variety of information.

Additionally, you can also use emails or social posts to direct customers back to your website.

By highlighting a product and embedding a website link you can let your loyal customers know about sales or new items they may be interested in before the general public.

You can pull an interesting statistic or answer a question you address in your blog article and then post the link to the blog post with a note to read more encouraging your customers to spend time on your website.

All these opportunities for interaction extend the customer relationship and continue to build trust and your authority.

Sales Team Support

As a customer moves along in their buyer’s journey they will naturally seek your content to answer questions. If they download an offer or ask for a demonstration of a product, the door opens for further engagement with a sales representative.

As potential customers ask questions, your salespeople can extend the conversation with customers by sending them a follow-up email with a link to a blog article with more information on a product or service.

Content marketing is a part of digital marketing that takes time and financial investment. By taking the time to look at the content you create strategically, you will make your marketing dollars go further and present a consistent message to your customers across all channels.

To learn more about the various ways you can use leverage content marketing, download The Ultimate Guide to Content Marketing for Business Growth.

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