When investing in a marketing strategy, making sure you get a return is paramount. After all, isn’t that why you invested in the first place? While increased revenue us one area you’ll be sure to track, there are a number of other returns that often get overlooked. Inbound Marketing is about more than just generating leads and sales, it’s about building a company that can scale and continue to grow over time. So what other returns on investment should you be looking for from your investment in an inbound marketing strategy?
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