• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

4 Recommended Ways of Marketing Your Website

    Today’s internet is a highway full of traffic. Having the best set of products to sell, excellent content to share, and services to offer are all great but hold no value if they’re not adequately advertised to your market. Simply launching your website on the internet isn’t enough, you need to implement a strong digital marketing strategy to boost your online visibility. 

    Whether you’re a business owner wanting to connect with prospective customers, or you’re reading this article because you’re interested in content strategy, you can still discover more ways of marketing your website by utilizing these tips here.

    Optimize Your SEO

    Search Engine Optimization (SEO) is now the holy grail for most website promotional activities. It’s responsible for improving your site’s ranking on Google and other search engines. The best reason why many website owners love this strategy is that it’s entirely free. Unlike other paid advertising online, SEO doesn’t require you to spend even a single penny. 

    Probably the only downside of it is the wide competition due to its availability for everyone. Based on your content quality, your navigation convenience, and external links, you get to rank up on the search engine lists. 

    Another way to maximize your SEO strategy is to place specific keywords and phrases on your website. Use text on your images and optimize headings so your website will appear when people type these keywords into their search engines.

    Many keyword tools allow you to search for keyword ideas and see how they might perform. You can even combine several lists of keywords to create new ones. Many people struggle to rank for broad keywords, so remember to focus on long-tail keywords instead of short ones. The most important thing to keep in mind is that your site will get more visits when there are low competition and high search frequency. Make sure to release compelling articles and content, too.

    Utilize Social Media Marketing

    When someone mentions online marketing, automatically everyone incorporates it with social media marketing. There’s a certain amount of influential power that social media has when it comes to gathering prospects. Through social media platforms, you can communicate directly with your target audience and get instant feedback.

    The dominant social media forces are still Facebook and Twitter. However, others like Instagram and Pinterest are starting to catch on as other ways for businesses to promote their websites.

    Some social media platforms like Facebook and Instagram allow you to advertise your business directly to your established market, allowing for more targeted and effective strategies. The promotion of your website on these social media sites can help your brand reach an audience worldwide.

    Start a Blog or Collaborate with Someone

    A blog drives traffic back to your site. When you provide great content that helps your visitors solve problems, they’ll return to read more posts. Blogging also helps website owners establish themselves as an authority in their field. It can even dramatically improve the conversion rate for e-commerce sites.

    Another strategy that works well for website promotion is to collaborate with other bloggers. By joining forces you can increase the potential audience size of your website. It’s probably one of the most significant appeals of collaborating with other bloggers. Either you’ll be writing articles to be published on websites other than your own or allow guest bloggers to post on your blog. Whatever route you choose results in a win-win situation for both parties.

    Post on Forums

    If you want to promote your site to a different audience, you may participate in forums. One effective way is to start a thread on a popular venue that allows you to reach many forum participants, like Reddit. You may also interact with some people who are tackling a topic similar to your niche, which is the perfect opportunity for you to introduce your site.

    One important thing to keep in mind when utilizing this method is to be mindful of your forum posts and engagement. Your comment might be flagged as spam if you keep posting your comments to irrelevant conversations and interactions.

    Patience Pays Off

    When you’re marketing your website, it’s important to expose your content to a specific audience. If you’re not confident in your ability to promote your website online, reach out to professional content strategists who can guide you on additional ways to improve your website traffic. 

    Promoting your website requires patience and perseverance. It may take a few weeks and even months before you achieve the results you want, but remain consistent and you will see results.

    New call-to-action

      Search by Topic

      • All Resources
      • SEO
      • Digital Advertising
      • Content Marketing
      • Web Development

      Get Up-To-Date Digital Marketing Tips and Tricks Delivered Straight to Your Inbox!

      SMA Marketing Digital Marketing Agency Giving Back to Kiva Making Loans