• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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How to Prioritize Keywords for Better Traffic [Free Template]

Do you need help to get your website to rank higher on search engines? Have you tried optimizing your content with keywords but still not seeing results from your target audience? It’s time to consider prioritizing your potential keywords effectively. Keywords are the foundation of search engine optimization (SEO), but determining high-quality keywords can be a complex process.  Using relevant keywords in your content can increase your website’s visibility and attract more traffic. However, it’s crucial to prioritize your keywords to ensure that your content is optimized for the right terms.

Get the free template here.


Hey, what’s up? Welcome to Hack My Growth. In this video, I’m sharing with you a keyword explorer template that you can use to help you prioritize the keywords you want to go after.

In the past, I created a free keyword research template using Google Sheets. Well, a lot has changed since that original video, and today I want to help you, not with keyword research per se, but with how to qualify the terms you’re going after to make sure that you’re focusing on relevant keyword ideas.

How Do You Define Priority Keywords?

A lot of times, it’s easy for us to want to just go after the term with the highest search volumes, but in reality, it’s not always going to work out for us, depending on how strong our site is or where we sit within the industry. With some Sheets formulas, we can help narrow our focus to make sure that we’re going to target terms that we may be able to get some traffic on. I will use Ahrefs Keyword Explorer for this, but you can use this sheet with any keyword research tool with difficulty, volume, and SERP features.

All right, let’s take a look at some data in our keyword tool. In Ahrefs Keyword Explorer, I have a preset keyword list for increasing organic traffic for a motorsports shop. The first thing I need to do is export this data to start working with it in Sheets.

Keyword Research Process With the Keywords Explorer Template

From the exported list, I don’t need every column. I only need target keywords, keyword difficulty, monthly search volume, and SERP features. I can delete everything else and copy and paste this into my template. I’ve got it copied, and I’m going to paste it here into the template.

Now that we’ve pasted this information here, you’ll notice it’s starting to fill out the data. It shows the number of SERP features. This will allow us to see how many potential ranking positions we have within the search results. This is something you want to take into consideration when you’re going after a term for organic search. For instance, the term “UTV for sale” has four additional SERP features. It shows the SERP features: site links, shopping results, thumbnails, and People Also Ask.

The length tells us how long the keyword is. Long-tail keywords are typically easier to rank for, but that’s not always the case. Let’s take a look at the math.

This will run a ranking system to tell us easy, medium, hard, very hard, or extremely hard difficulty scores, and then it will give us some results. Then, it ranks these specific search terms.

Here we’re going to organize them from easiest to hardest. As you can see now, we’ve got a list of terms we can go after and some that are easy or medium. And then, notice that the hard ones will appear at the bottom.

The hard terms are high-volume keywords, and they may have some good traffic potential, but they will be more competitive. It will make a lot more sense for me to target a term with less competitiveness but a lot of traffic as well.

This demonstration is something for a localized dealership. There are a lot of other factors at play here, but at least now we have a list of keywords with a priority that we can use to implement our content strategy instead of just trying to go after the one with the highest volume. But going after ones with high volume and low difficulty and having an eye on the different SERP features available to us.

This is a quick video, but I hope you find this template helpful as you implement Keyword prioritization into your SEO strategy. If you have any questions about keyword strategy or content creation, please contact us. We’d love to continue that conversation with you. And until next time, happy marketing.

keyword research template

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