• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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The Power of Using SEO and SEM Together

the power of using seo and sem together blog image

SEO and SEM are two highly effective strategies that help business owners reach their target audiences on search engines like Google. While the two marketing channels can bring quite a bit of success when used on their own, when used together, the two pack a hefty punch that can take your digital marketing efforts to the next level.

In this blog, we’ll help you understand what SEO and SEM are and just how powerful the two strategies can be when used together.

Key Differences Between SEO and SEM 

SEM and SEO are often used interchangeably but they are actually two different strategies with several key differences. 

SEO and SEM are both used to increase a website’s visibility in the SERPs (search engine results page). However, they each focus on different ways to get there. 

SEM (search engine marketing) is an approach that uses paid advertising to appear in the search results. There are a variety of SEM formats. A few of the most common include pay-per-click (PPC) ads, product listing ads (PLAs) or shopping ads, and text-based advertisements.

SEO (search engine optimization), on the other hand, focuses on continuously optimizing your website for higher rankings in the organic search results. This involves things like strategic keyword use, high-quality content creation and optimization, link building, and more.

Google’s search results are divided into two categories: paid results and organic results. 

example of paid and organic search results

In the example above, with an SEM PPC strategy, you may occasionally find your site at the very top or, in some cases, at the bottom of the SERP with a “Sponsored” indicator. How often your search ads appear in the results depends on a lot of factors. This includes the relevant keywords and match types you select in your Google Ads account as well as your ad budget. 

A solid SEO strategy, however, will help you earn consistent placement in high-ranking organic results. You can also use SEO to help your site appear in SERP features. In the example above, WordStream has earned what is known as a Featured Snippet. Other SERP features include People Also Ask, the Knowledge Panel, Local Pack, Video Carousels, and more. 

Unlike SEO, SEM can deliver pretty quick results. SEO takes a lot of time and consistent effort. 

SEM or SEO: Which Strategy Should You Choose?

Now that you understand the difference between SEM and SEO, you may be wondering which strategy you should implement on your site. Let’s break it down. 

If you’re stuck choosing between the two strategies, in most cases, SEO has the greatest long-term ROI. 

SEO is a strategy that any site can benefit from. In today’s competitive landscape, for many businesses, SEO is a necessity. Without consistent visibility in search engines, some businesses fail. 

SEO also lays a strong foundation for supplemental digital strategies, such as SEM. In other words, if you’re attempting to dabble in SEM but your SEO strategy isn’t up to par, you might not see a significant amount of success. Think of SEO as a precursor to SEM.

When used in tandem, however, SEO and SEM have the ability to kick your digital marketing strategy into high gear. Having a solid SEO and SEM strategy can maximize the amount of real estate space your site owns in the SERPs, bringing more traffic to your website and increasing your chances of capturing your audience. 

If you’ve started with SEO and you’re not seeing the results you were hoping for, SEM could be the perfect addition. You can supplement your SEO efforts with SEM to reach those that might not have previously converted into paying customers. 

However, what the decision truly comes down to is your marketing budget. Depending on your industry, SEM strategies can come with high-ticket prices on keywords and ad placements. 

Making the Most Out of Your Digital Marketing Strategy 

Whether you’re interested in SEM, SEO, or both, SMA Marketing can help. As digital marketing experts, we have the experience needed to take your business to new heights. Let us fine-tune your next digital marketing campaign. Contact us today!

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