• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Pinterest SEO: How to Optimize Your Pins for Search

    As you look to climb the ranks of search results organically, there is one tool you might not be utilizing to its full potential: Pinterest. That’s right. The same place you search for recipes and DIY craft inspiration, is one of the best places to start utilizing search engine optimization for your business.

    Pinterest is a Search Engine

    Right after Google and YouTube, Pinterest is one of the largest search engines online. It’s more than just a social media platform. Often referred to as a ‚Äòvisual discovery engine,’ the Pinterest algorithm sends each user content in categories based on previous “pins” they have searched for, linked, and repinned for themselves. So, how do you optimize your pins to attract customers?

    Pinterest SEO Best Practices

    New Content Performs Better

    While the shelf-life of Pinterest content is often way longer than that of Instagram or Twitter, it’s important to continue to add new pins rather than focusing on spending your time resharing or saving existing pins. At the 2020 Pinterest Creators Festival, Pinterest informed its creators that new pins will be prioritized over already-pinned content. Pinterest encourages creators to publish new, original content on a regular basis.

    Pin Videos

    According to Pinterest Newsroom, views continue to increase on organic video pins. Video pins perform better and help create a larger audience for brands. To increase visibility with video pins, videos should be between 45 seconds and 3 minutes long. Video content should be evergreen and published consistently.

    Optimize the Account with Keywords

    After you’ve done keyword research for your brand, you can start to include them within different elements of a Pinterest account, including the name, bio, and boards. Adding relevant keywords to your name and bio are ways to help users find your Pinterest page quickly when they’re searching. Including keywords within your board names and descriptions will allow users to discover pins more easily.

    Follow Other Accounts

    Here is the part where the “social” of this social media platform comes into play. Following other accounts will help increase your visibility. You should follow other accounts that are relevant to your brand. Pinterest uses your following list to determine where you’ll appear in suggested boards and accounts to follow, as well as where your pins will be shown.

    Optimizing Pins for Search

    While all of the tips above can help improve your account visibility, the root of Pinterest SEO is optimizing the pins themselves. When creating a new, original pin:

    • Add keywords within the title and description. This is the most important part of creating an optimized pin. Tell your audience what the pin is, while including keywords and keyword phrases within the title and description. Descriptions for pins can be up to 500 characters, however, users will only see the first 50-60 characters on their feed.
    • Use optimal ratios for images and videos. Correct ratios will ensure your pins display fully in search results and perform better.
    • Include links. The pin itself is a link to your content, however, you should also include a link within the description. Make sure the destination of the link matches your pin imagery and description.
    • Use Rich Pins. Rich Pins are a type of organic pin that automatically sync information from your website to your pins. They add more detail to your pins and amplify the SEO value, as well as help drive more traffic to your website.

    Don’t Forget to Analyze the Data

    Pinterest Analytics helps brands understand their overall presence on Pinterest. It shows what content, both paid and organic, produces the most interactions and click-throughs on Pinterest. By reviewing the data in Pinterest Analytics, brands can tweak and make needed changes to their SEO strategy.

    There’s no need to stress over finding leads through social media – we can help! Download our free workbook to get started with social media prospecting today.

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