• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.


        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.


        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.


        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.


        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Who Am I Marketing To Anyway?

Who Am I Marketing To Anyways

3 Thoughts to Better Understand Your Target Audience

Determining your target audience is essential to developing a successful inbound marketing plan. Implementing some best practices when it comes to digital marketing will naturally drive more traffic to your site, but if that traffic is not targeted then what is the point?

You want to attract visitors whom you can nurture into leads and ultimately customers who are so stoked about your services or product that they become promoters of your business. In order to achieve this, you need to know who your targeted audience is. The best way to ensure you have clear marketing goals is to create what we call “Buyer Personas”.

A buyer persona is a semi-fictional description of your “ideal customer”. By using the three simple thoughts below, you will be on the right track to better understating your ideal audience and ensuring you are targeting the right customers for your business in the most practical ways. This is essential for any business looking to use digital marketing to create new, qualified leads that will convert into customers.

1. It’s All In The Details:

Details matter, big time. The get the clearest picture of your “ideal customer”  and how you should be marketing to them, you need to have a firm and detailed understanding of who they are.

2. You Don’t Have To Know it All

Take the pressure off yourself. While detail is very important, you don’t have to know it all. The most important thing is to get started. Research, and use what you don’t know as opportunities to learn more. Being always willing and open to learning more will take you to great places.

3. You’re Never Really Finished:

Our buyer personas represent real people and because people change, our personas need to have that ability as well. By continuing to work on and tweak our personas we will force ourselves to understand our current and potential customers better and help us to focus our marketing towards the right audience.

In Proverbs, Solomon writes “Where there is no vision, the people perish.” The same rule applies to your business and marketing tactics. In order to ensure your marketing is effective in achieving your overall business goals, it needs a vision. By understanding your target audience using buyer personas you will give vision to your marketing plan.

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