• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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How Paid Ads Are Performing During The Pandemic

The current economic conditions are a result of the COVID-19 pandemic, a necessary hit for the greater good. However, not all aspects of the economy are suffering equally, and in a few cases, some pockets are thriving. With that in mind, I thought we’d take a look at the world of pay-per-click advertising (PPC) and see how things are doing.

PPC During COVID-19

WordStream, one of the leaders in PPC management software, started to detect a downward trend in Google Ad impressions as early as mid-April. Keep in mind that Google search queries did not show a corresponding dip. Thus, the result of the drop in ad impressions might be attributed to a reduced ad inventory. This makes sense; as businesses see a reduction in revenue, they may compensate by reducing ad spending.

It’s essential to keep in mind that PPC is one type of marketing used by a company in a specific industry. Hence, how that industry has been impacted directly influences how a company approaches its PPC. WordStream notes that industries such as non-profits and charities are seeing an uptick in ad impressions and conversions. In contrast, travel and tourism have seen a steep decline in ad conversions.

What SMA Sees with PPC

The WordStream view is excellent for understanding how things are performing on a large scale. Still, in the end, a lot of it is just faceless numbers. Luckily, SMA has real clients with real people that we get to speak to about their business. So how are they doing?

It’s a mixed bag. The theme for this blog is “everything is industry-dependent,” but in our case, we get to dive deeper into what that means. We have some clients that offer seasonal home repairs, as you might imagine they are still performing well. I attribute this to the fact that their seasonal maintenance is something that cannot be delayed. Additionally, with more people staying home 7 days a week, home repairs that result in a better home are a must.

In the legal world, things are not as good as they once were, but it’s not all doom and gloom. We are seeing a decrease in family law, Google Ad clicks, and conversions. Still, at the same time, we are seeing reductions in family law related searches. So, we can safely assume that the downturn in PPC results is directly related to the downtown in search traffic. As of now, there is no reason to believe that the ad performance will not return to normal once search traffic returns to normal.

What Can Be Done?

If you can afford to stay the course, you should. Doing so will allow you to take advantage of a less crowded ad auction and might result in a better average cost-per-click. However, with some markets seeing a decrease in traffic, you might want to make some small adjustments to your PPC accounts.

Changes to how you bid and the devices your ads appear on might be all you need to adjust to keep your ads performing up to your standards. However, WordStream suggests that for some, it will make sense to explore other ad networks such as Google Display and YouTube.

Trying To Cleanly Wrap It Up

There is no magic pill, nor is there a one answer fits all solution to what we are seeing. I recommend continuing to monitor Google search trends within your industry and creating a game plan.

While it is clear that we are not through this economic downturn, I do believe we will start to see improvements as more and more of us return to work. If you have questions or concerns about your PPC strategy during this tough time, we should talk.

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