Recently one of our clients asked about the difference between mentions (@) and hashtags (#) on Twitter. I left the conversation thinking about how they are used and misused, and how they can be added to tweets more effectively. I also realized.
Having clear goals helps you understand if your marketing and sales activities are producing your desired results. While there are a number of great tools out there to help you track your efforts, not all of them will give you what you need "out.
As the founder of a startup, there’s one thing you’re sure of – you offer a unique solution to the problem your customer is facing. You’re so sure of it that you have put your heart and money on the line bringing your product to market. Now, you.