SMA Marketing Blog

The SMA Marketing Blog

How Clickbait Can Hurt Your Brand

With so many brands looking to drive traffic to their websites, many rely on clickbait to drive attention.  Clickbait is "something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to.

The Difference Between White Hat SEO and Black Hat SEO

When developing an inbound marketing strategy and generating traffic through links, marketers face a choice to either play by the rules of search engines or cheat. Some in the industry classify these strategies, and those who employ them, as.

Local SEO Best Practices - 2019 Edition

For businesses that focus on local consumers, local SEO is essential to attracting new customers. Like many other aspects of Google, the way they weight the local search results has changed quite a bit over the last few years. In this video, I'll.

Why SEO Should be a Focus of any Content Strategy

 As a small business owner, you are juggling too many balls to waste time on fruitless marketing efforts. Not only is it frustrating; it’s a waste of money. Whether you are promoting your company yourself or paying a marketer, if your content.

5 Reasons to Invest In LinkedIn this Year

With over 260 million active monthly users, LinkedIn is more than just another social media channel. This network of CEO, Entrepreneurs and other business professionals can deliver huge marketing and sales ROI if you invest in it properly. While.

The Definition of Content Marketing has Evolved. Has your Strategy?

Content Marketing, once a catchphrase and digital marketing tactic, is now seen as a key component in the success of a brand's online marketing strategy. Make that, their marketing strategy. Online marketing and marketing are one and the same in.

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