SMA Marketing Blog

The SMA Marketing Blog

What is Digital Advertising and How does it Work?

Digital advertising uses digital channels and other platforms to communicate and promote a company's brand, products, or services. It consists of actions performed by web browsers, social media sites, blogs, and apps.

Which PPC Advertising Platform is Right for You?

So you’ve decided to invest in a new form of advertising -- pay-per-click advertising (PPC). Congratulations on making the decision to invest in the future of your business. PPC advertising is a form of online advertising where advertisers pay for.

Email Marketing 101: The SOAP Sequence [2022 Update]

There are various ways you can attempt to engage prospects through email marketing. Some of the most common tactics include compelling offer emails. The challenge with traditional marketing emails is that they often appear pushy and end up in your.

What is PPC Marketing? My Pay-Per-Click Experience

If you've spent any amount of time online looking for help with digital marketing strategies, you will inevitably find yourself inundated with terms and acronyms that probably seem like a bunch of gibberish. To start, you have SEO (search engine.

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