SMA Marketing Blog

The SMA Marketing Blog

Google MUM & The Future of Search

Google announced MUM (Multitask Unified Model) on May 18th, 2021 as a new milestone in understanding information. MUM uses the T5 text-to-text framework and is 1,000 times more powerful than BERT. Google announced on September 29th, 2021 that.

4 Ways to Maintain Brand Consistency

The brand voice is the consistent tone and personality of a brand. Brand consistency is maintaining that brand voice across all marketing channels, as well as keeping your brand promise intact. It's not an easy task to maintain brand consistency,.

Why Google Replaces Title Tags & How to Create Better Ones

In the latest episode of Hack My Growth, we're looking at Google's new title tag update and what you can do to improve your titles within the search results. We'll discuss why they've made these changes, how they're impacting the search results,.

Content Marketing Rule #1 - KISS: Keep It Straight & Simple

The internet is full of content. In fact, according to Growth Badger, in 2020, over 600 million blogs were published over 7.5 million blog posts every day. But, sadly, not all of these posts are high-quality content. 

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