SMA Marketing Blog

The SMA Marketing Blog

Aligning Sales and Marketing in One Platform

Do you know which of your marketing actions are leading to sales? The answer to this question will determine where you should invest your time and money. For many businesses, they have the data, they simply don't have it integrated in a way that.

A Simple Link Building Strategy

Whether your website is new or has existed for quite some time, having a well-developed link building strategy is crucial to your success in search. Link building is the most important tactic used in SEO because links are a signal to search.

Understanding a Searcher's Intent: Why Keywords Are Just the Beginning

When selecting keywords for your site, you need to look at more than simply what terms are used the most. After all, SEO is about more than driving traffic to your site; you want to drive traffic that will convert. Google and other search engines.

Content Marketing Strategies That Work for all Industries

Content marketing is a valuable strategy that any company or industry can use to expand their digital reach and establish themselves as an industry expert. Strategies executed well will also build trust with potential and current customers..

Understanding the Factors in Semantic Search

In the early days on the internet, getting contextually relevant results in search was nearly impossible. As more data has been collected on not just keywords, including content, user behavior and more, search engines today are beginning to grasp.

The Importance of Social Listening

 When I graduated from college my dad took me car shopping. As we went through the Consumer Reports checklist of safest and most reliable cars, the salesman came around and jumped into a pitch about how the car I was sitting in was one of the.

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