SMA Marketing Blog

The SMA Marketing Blog

Ultimate Guide to Optimizing Your Google My Business Listing

Developing a diverse Local SEO strategy for companies with brick-and-mortar addresses includes establishing and optimizing a Google Business Listing. This free marketing platform provides businesses with a variety of opportunities to connect.

Source vs Medium: What's the Difference?

In Google Analytics, the source and mediums are the two main categories of data that you can use to track your website traffic. Knowing how to use this information is critical to your digital marketing success.  You need to have an understanding.

What is Customer Experience and Why Does it Matter?

The customers are the backbone of every business. Without customers buying your products, your business won't grow and become successful. In today's competitive market, a company needs to work hard to gain customers and keep them coming back..

The Role of Linked Open Data in SEO

In this post we're going to look at the role of linked open data and how it impacts SEO and why it's important to the search community as a whole. 

At a high level, linked open data is open data on the web that is linked using RDF. It helps us.

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