SMA Marketing Blog

The SMA Marketing Blog

Use Rich Results and Structured Data to Set Your Site Apart in Search

Google's research results have added a number of new features over the last few years. Features like the image carousel, People Also Asked, and Videos are all know as "Rich Results."  While earning these spots may seem impossible, utilizing.

How to Improve Your Business’ Email Security

Despite the rising sophistication of cyber-attacks, it remains the case that email is the primary attack vector used by criminals to compromise businesses. In fact, recent research suggests that as many as one in every one hundred emails sent.

Leveraging the Marketing Mix in a Digital Economy

The Marketing Mix, also referred to as the 4P's of Marketing, has been a staple for business leaders over the years. But is this"traditional approach" out dated? In this video, I'll share how you can leverage the marketing mix in our digital era.

NAP, Citations and Local SEO

It’s no secret that voice search is on the rise. Whether it’s “Hey Siri” or “Hey Google,” the ability to search the internet while driving or cooking is a convenience many people are happily embracing. It is crucial for marketers focusing on.

Marketing Analytics vs Web Analytics: 3 Features that Set Marketing Analytics Apart

Data-driven decision making can set your business apart from the rest. When it comes to knowing what marketing channel is the most effective, we have to make sure we have the right data. In this video, I'll share the 3 features that set marketing.

Our Data-Driven Content Marketing Process [Video]

What’s our secret to creating high-quality content that converts? The key is our data-driven process.

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