SMA Marketing Blog

The SMA Marketing Blog

How Search Engines Fight Link Spam

Links connect the internet. But not all links are natural or helpful. Since Google took the lead in using link signals to drive its algorithm,  many have tried to manipulate rankings with unnatural linking practices. In this video, I'll share how.

Stories Sell: How to Write a Powerful Customer Success Story

Facts tell, but stories sell. That statement has never been more relevant than in the realm of inbound marketing.

Lessons I Learned in Film School That I Use In Marketing

I have an M.F.A. in film production that, at times, can be hard to use in my everyday life. Don’t get me wrong, my film career was a lot of fun, but now I live primarily in the marketing world (only taking 1-2 film jobs per year), so there isn’t.

A Practical Guide to S.M.A.R.T. Goals

Goal setting is an essential  practice of high achievers. But setting goals is not nearly as easy as it sounds. In order to make sure you hit your mark and get results, you can leverage S.M.A.R.T Goals. In this video, I'll walk you through how.

Metas and Titles and Blogs, Oh My!

Developing an online presence is a great strategy for small businesses looking to grow. To help improve your digital reach you may consider adding a blog. B2B marketers who use blogs receive 67% more leads than those who do not. Additionally.

Google+ Is Dead: RIP?

Wow, if you’re a reader of tech news then you already know, Google+ is being put to rest. The social media network will slowly begin to reduce services with the plug being pulled in August 2019. What does this all mean? Why is this important?.

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