SMA Marketing Blog

The SMA Marketing Blog

How to Create and Install Structured Data for Local SEO

As the owner of a local business you understand, making sure your business is visible in search is critical. It starts with claiming your Google My Business listing and ensuring you have your N.A.P (Name, Address and Phone Number) clearly.

The Best SEO Courses for Beginners

Google’s ever-changing algorithm makes SEO a tricky subject, especially for beginners. Fortunately, there are plenty of online resources geared toward helping beginners learn the basics of SEO. With these resources, you can formulate a strategy.

6 Keys to Planning an Inbound Marketing Strategy

Without a solid strategy you're setting yourself up failure. It's easy to want to jump right in and start executing marketing activities. But if they aren't aligned and working towards a common purpose, your work will be in vain. In the video.

Google Ads: A Look at the Basics

Marketing and paid advertising can cause some anxiety. This is not news to anyone, but it is understandable. After all, fear of the unknown is a very real thing, and for a busy business owner, it can be impossible to know all there is to know.

What A SEO Consultant Should Deliver

What should a SEO consultant deliver?  There are many opinions when it comes to search engine optimization, but for businesses it comes down to real results. I've spoken to countless business owners who knew they needed SEO, but partnered with an.

How Does Content Marketing Work?

When I joined the SMA Marketing team in 2016 I was clear I wanted to stay in my lane. I am a writer. I believe in the power of words for clear communication. More than that, I love to leverage the power of storytelling. The process of.

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