SMA Marketing Blog

The SMA Marketing Blog

Top 5 SEO Optimization Strategies for Your Website

There are a lot of ranking factors that determine your website’s position in the SERPs. This, in combination with Google’s ever-changing algorithm, can make SEO tough to execute effectively. 

What is the Difference Between Behavior Flow and User Flow?

Two of the main flow visualizations in Google Analytics are Behavior Flow and User flow. Both provide different insights when looking at behavior analytics on your website. Flow visualizations tell you how users move through your site based on a.

Facebook Ads for Only A Dollar A Day

If you’ve arrived at this blog because the idea of any type of advertising for a dollar a day seems too good not to explore, you’ve made a smart choice. Facebook allows for some of the most cost-effective advertising on the internet. I generally.

Internal links, External Links & Backlinks: What They Are and Why They Matter

Links make the internet what it is. They are roads and bridges to all the content we know and love.  But there are many different types of links. In this video, we examine the difference between internal links, external link and backlinks

Leading a Virtual Marketing Team? Collaboration Tools for Digital Agencies

It’s no secret that the trend toward flexible work arrangements and hiring remote staff is on the rise. Even before COVID-19 necessitated working from home for non-essential employees, remote work was gaining popularity. According to a joint study

An Introduction to Structured Data: How Markup Helps Search Engines Understand Context

The goal of structured data is to help search engines understand and accurately index your site. In this video, we will do an overview of structured data by answering the following questions.

  • What is Structured Data?
  • Why Structured Data?
  • How.

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