• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.


        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.


        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.


        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.


        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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What is Organic Search Engine Optimization?

Organic search engine optimization, or organic SEO for short, is the process of increasing your website’s rankings on organic searches through natural, unpaid results. Organic SEO helps your site get to the first page so that more users can find your site without requiring you to pay for it with big advertising dollars.

Let’s take a deeper look at organic SEO and review why it is so important to your digital marketing strategy.

The Benefits of Organic SEO 

There are a variety of irresistible benefits of organic SEO. We’ve broken a few down for you below.

Increased Brand Awareness 

Brand awareness helps you reach individuals who are looking for what you have to offer. The more familiar people are with your business, the better they will recognize it, and visit your site. The more frequently a user sees your brand in the SERPs (search engine results page), the better the chance of acquiring their business.

Increased Visibility 

Search engine visibility is the share of traffic that a website receives from its rankings in the organic search results. Having a solid organic SEO strategy can help you rank higher in search, increasing the visibility of your website.

By increasing the visibility of your website, you’re putting yourself in a better position to increase qualified leads. This can give your company an edge over the competition without a website presence and it will even up the playing field against your competitors who have one.

Cost-Efficient 

In most cases, organic SEO is a free opportunity. Paid advertising, like Google ads, however, are quite expensive, sometimes having a cost-per-click (CPC) upwards of $35, depending on your industry.

With paid ads, when you stop paying, your ads disappear. With organic SEO, however, the keywords you start to rank for will remain and can certainly increase over some with some strategic SEO maintenance.

Organic SEO Techniques 

There are many different ways to improve your site’s organic rankings. The best and most tried and true method is providing high-quality content that has been well-optimized for both humans and search engines. Other organic SEO techniques include:

  • On-page SEO optimization
  • Mobile and site speed optimization
  • UX/UI optimization
  • Implementing structured data
  • Focusing your content on topics rather than keywords
  • Technical SEO optimization
  • Utilizing internal links to group related content together
  • Frequent content optimization

The Secret to a Strong Organic SEO Strategy

No matter what your industry is, the success of today’s businesses relies on your ability to be found online. Implementing a strong, quality organic SEO strategy is not only beneficial to a brand and its marketing efforts, but it is critical to its web presence, especially within competitive markets.

Looking to improve your SEO strategy? Contact SMA Marketing today. As SEO industry experts, we have the skills and knowledge to drive the right organic traffic to your website. Click below to download our FREE On-Page SEO Guide!

On-Page SEO Guide

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