• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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On-Page SEO Myths Debunked

SEO is a combination of a variety of tactics with the end goal of increasing a site’s visibility in organic search. One of the most well-known and discussed parts of SEO is on-page SEO.  In this video, I am going to debunk some of the most common myths and give you a few pointers on how to get more from your on-page SEO efforts.

Video Transcript:

Hey, what’s up? Welcome to Hack My Growth. In this episode, we’re going to be debunking some pretty common on-page SEO myths. Hey, thanks for checking out this video. If this is your first time watching or maybe even watching while and haven’t yet hit this subscribe, please do so now. We would love to have you join our community. Today we’re talking about on-page SEO and more specifically, a few myths that are very common around this specific topic in the SEO community. On-page SEO is a term for all the different factors that impact your SEO score or your ranking or your visibility on organic search that are directly dependent on your website.

These are the changes that you’re going to be making to your website that are going to correlate and have a direct impact on your search visibility. These are things like your title tag, the way that your code is structured, the meta descriptions, and the type of content you’re writing, and those types of things. Now today we’re talking specifically about things that are going to direct your organic ranking and those things are going to direct how your website looks in search. When you google something, you’re going to see something that looks very similar to this. It’s going to be a blue link. You’re going to see the URL in green. You’re going to see some text underneath, and you possibly could see some related site links underneath as well.

What you do on your website can play a large role in how this shows up and can change whether or not somebody visits your site. The first myth I always hear is, “Once you get SEO done or on-page stuff done, you can just move on to the other stuff. You don’t have to touch that again.” There’s this thought that once you do on-page work, you don’t have to worry about it anymore. Well, the reality is you do. Things change. The internet changed. Users change. Google changes its algorithm and you need to make sure that you’re up to speed, that your title tags still make sense, and that your meta descriptions are still appropriate and meet the end goal of the users who are searching in search.

If you just set and forget your on-page SEO, you’re missing out on a ton of opportunities to improve the visibility of your site, improving click-through visibility of your site. Don’t ever think that you just do it once and never have to touch it again. You don’t just enable a WordPress plugin and let WordPress pull in and make the decisions for you and move forward. That’s not a strategy. That’s hoping that something’s going to work out for you. As we know, hope is not a strategy. It’s just hope.

Unless you put some thought behind it and you start to work through these different processes and allow yourself to make updates over time, you’re not going to reap the benefits of really optimizing your site using on-page SEO tactics. The next thing is that keywords are no longer relevant. This is a very hot topic more so in the content marketing spaces. People are moving towards topic-based search, which I believe that topic-based search is important and relevant, but we’ve thrown out the keywords. We’ve assumed that keywords are no longer relevant to what we’re doing when it comes to our content or our meta descriptions and our title tags.

But the reality is that keywords do play a big role because those are how people search. Yes, people use voice search. They search differently, but they still use keywords and phrases, so a long-tailed keyword or a medium-tailed keyword and sometimes very direct terms especially when they’re looking for a local business and things of that nature. You still need to make sure that you’re optimizing around your keywords, that you’re using those keywords in your title tags, that you’re using them in your URL path, and that you’re using them in your meta description. Keywords and related keywords are going to be bold inside of the search results and it’s going to depend on whether or not somebody might click on that link.

If they see relevant terms about what they’re trying to look for, if you have them right here in your listing, that’s going to play a big role in whether or not somebody’s going to click. Would they rather click a meta description that has bolded keywords, that are related to what they’re talking about? Are they going to click one that doesn’t have it? My assumption is they’re going to click when they see something that looks contextually appropriate. The last thing is that the meta descriptions are no longer relevant. Now yes, it’s true that Google doesn’t factor them in as far as the algorithm goes. They’re not reading your meta description and saying, “Okay. These are the keywords that you’re using.”

They’re not really looking at it like that, but they are still reading it and they are understanding it. One thing that impacts search is done people pogo stick from your site and then back to the search results because they didn’t like what they saw. Is your meta description accurately describing the content that you’re driving people to and does that content fulfill the need of the user? Well, you can use your meta description to drive people to your website.

If you have a higher click-through rate, if your site and your content are seen as fulfilling that answer, you’re going to get a higher position in the results because Google’s saying, “This site knows what they’re talking about. This site deserves to rank higher because it has content that people are looking for.” Don’t overlook meta descriptions. Don’t let those just be pulled in automatically. Create meta descriptions that make sense. Treat this like you’re creating ads for your website. This is how it’s going to operate and you’re looking at free ad space.

You want to make sure that you have meta descriptions that accurately describe what you’re doing, and what that page is about, and make sure that it really meets the end goal. Three quick tips. You want to review your performance often. If you haven’t been using Google Webmaster Tools, which is now Search Console, you need to have that account. You need to see your impressions. Impressions are how many people are seeing your link in the search results. You need to look at clicks and the click-through rate. You need to be paying attention to that often. One of the quickest ways to adjust that or change things to improve your click-through rate is to make adjustments to your meta description.

If that’s not working, you might need to relook at some of your titles and those things and make sure that they’re all coordinated, and that they’re working together. But by reviewing often, you can see how your site is trending in search and then make better changes in order to make sure that you’re getting the visibility and more importantly, the interactions that you’re wanting to see. Now when you do this, you want to test. You might want to test the new meta description. When you do that, drop in an annotation into Google Analytics. That’s a little box that you can pull down and then you can add a note about something you did on a specific day.

Then you can track to see how that’s made an improvement or maybe not an improvement over time. You can start to update as you go. Test, annotate, and update. Test new meta descriptions. See how they’re impacting your search visibility and your click-through rate and then you continue to make adjustments to other pages as needed. The last thing is never ever, ever set it and forget it. On-page SEO is a very active part of the SEO process. Now you may not be making changes every single day or you may not be doing the same type of work as maybe link outreach or some of the technical stuff that you’re doing with technical SEO and structured data, but you still need to pay attention to on-page SEO.

You can’t just let it sit by itself and hope that it’s doing its job. If you’re not staying updated on it, you’re missing out on a ton of opportunities to increase the visibility of your site. Your site is the one place where you get to directly speak to Google and tell them everything that Google, the search engine, needs to know about your site so that they might see this is viable content. It deserves to have better visibility for the end users. If you have any questions about on-page SEO, or anything we discussed in this video, please comment below. We would love to continue the discussion. Until next time, Happy Marketing.

On-Page SEO Guide

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