You’ve launched your first inbound marketing campaign and now leads are starting to come in. So, now what do you do? We often get so focused on generating leads that we don’t have a clear plan of action once someone engages with us. After a visitor becomes a lead is when the real work begins.
How you handle your leads is just as important (if not more) than generating them in the first place. Because what good are leads if they just collect dust inside your CRM. Through my inbound journey I’ve learned a ton about what to do and what not to do when it comes to nurturing leads. So to help you avoid some of my mishaps and hopefully set you on a path to success, I want to share some of my thoughts on what to do after a lead comes in.
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