I tend to enjoy learning things the hard way. Well, maybe enjoy is the wrong word but nonetheless, experience has always proven to be my best teacher. As an agency owner, I choose to focus on working with high-tech engineering firms and local businesses who shared our same passion for connecting with their audience. The goal was to set a clear line between those we will do work with and those we won’t. While this line was drawn, there have been times when I made exceptions. Sometimes it worked out, but most of the time it didn’t end well. Learning to say no to some opportunities makes room for better ones and saves you a ton of headaches.
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