• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

NEW! Author URLs in Article Structured Data

In this episode, we’re going to be talking today about a new property within the article structured data markup. This is known as Author.URL and it’s going to allow us to create a semantic connection between the piece of content and who wrote that piece of content.

Author URLs in Article Structured Data

Video Transcript:

Google recently made an update to the article markup. It has to do with authors and allowing us to add a URL within the structure data. So, in this video, we’re going to take a look at that, why it matters, and even how we can begin to use it.

As I said quickly, Google made an update to the structured data help document, which has a section for recommended properties. Within this recommended property section, they’ve added a space for Author.URL. This is a pretty cool addition to the markup because it allows us to create a linked connection between not just the piece of content, but the author who wrote that piece of content as well.

What is Author.URL?

It’s a link to a webpage that uniquely identifies the author of an article. For example, you can have your social media page, maybe the about page on your website, or a bio page. You can also substitute a sameAs property as an alternative. Google can understand both same as and URL when they’re disambiguating the author.

Why Is This important?

Whether you’re creating content across many domains and channels, or you’re just creating content for your website, Google will now be able to identify you or any of the other authors on your site and connect that author to that piece of content, no matter where it’s published.

This really helps build that web of connections. It helps to connect the author to all the different pieces of content they’ve written. As Barry Schwartz mentioned in his Search Engine Land article that it may be used for, this is a maybe, the new article carousel for some of the authors that we’re seeing in knowledge panels.

Why Should You Add It?

Let’s say, if you’re creating content in a specific niche, and you want to grow your authority and trust, this could help send signals to Google about your expertise.

Let’s say you create a lot of content, in my case for SEO, digital marketing and online marketing. I want Google to understand that I’m an expert in this field, I have authority and I’ve created content across many different domains. So, adding in that Author URL could help increase the signals in saying, “Okay, this guy has published not only on his own site, but he’s also got pieces of content on a number of other sites, and those are all really highly credible sites. So we can say that this guy might know what he’s talking about.”

This could be used to really help build that trust. Let’s hope that it doesn’t get spammed a lot and that this is something that can grow because I think it’s really important. This is all part of semantic search. It’s all about connecting to the large knowledge graph that we’re talking about in linked open web.

This is all part of semantic search. It’s all about connecting to the large knowledge graph that we’re talking about in linked open web.

This helps add an author signal or author end point to a piece of content, which helps increase the understanding of not just what that article is about, but really who wrote it and if we can trust that individual. 

I think that’s what this is getting at the core at and I definitely think it’s something that you should consider adding to your article markup. As we said before, this is a recommended property. It’s not a must property, so you don’t have to add it, but I highly recommend it as well.

How Would You Add This?

In most cases, we’re doing structured data today, leveraging JSON-LD.

"author": [{

    "@type": "Person",

    "name": "Jane Doe",

    "url": "http://example.com/profile/janedoe123"



    "@type": "Person",

    "name": "John Doe",

    "sameAs": "http://twitter.com/johndoe123"


In the author section of that, where you would have maybe the name of the person, you now could just add in the property URL and then add a link to your profile or your page. You could also use sameAs. Let’s say, you want to use sameAs instead of a URL, and here you can link to your Twitter profile, which would now make that semantic connection between you to your Twitter profile and show that this is the same person. This is not a very hard addition. It’s something that you can do with one simple line.

If you want to learn more about how you can scale and leverage structured data to earn rich features in search and to grow your traffic by attracting the right users and really having something that stands out and sets your site apart, you need to learn how to leverage structured data and how to follow the Google guidelines so that you can earn those rich features. I’ve got a course that walks you through this, it’s Mastering Structured data in schema.org for Rich Results.

You can get 25% off by using the code YouTube. Go to learn.simplifiedsearch.net to get started. I hope you enjoyed this video and learned something new. If you’ve got any questions, please comment below. And until next time, happy marketing.

On-Page SEO Guide

Search by Topic

  • All Resources
  • SEO
  • Digital Advertising
  • Content Marketing
  • Web Development

Get Up-To-Date Digital Marketing Tips Delivered Straight to Your Inbox!

SMA Marketing Digital Marketing Agency Giving Back to Kiva Making Loans