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The Importance of NAPs for Local SEO - [SMA Marketing Minute]

Nov 10, 2015
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The SMA Marketing Minute is for business owners who are looking to improve their reach online, but don’t have a lot of time to research online marketing strategies. Each video will be 1 to 2 minutes long and focus on a specific and actionable element of online marketing that any business owner can do on their own with out a lot of time involved.

Today’s episode is focused on the the importance of having your NAP on your website and how it improves local SEO conversions.

View last weeks episode here:  The Power of Authenticity

Video Transcript:

What’s going on everybody I am Ryan Shelley and you are watching the SMA Marketing minute. Today I want to talk to you about a single thing you must do to not only improve your local SEO, but convert the traffic that is coming to your website.

What I want to talk to you today about, are NAPs. NAP’s are a must. And not just the nap you may be thinking about. You know where you go into the back office, you know, you got your cot back there, take a quick nap, now you’re ready to go when that rush comes in. You’re smiling, you’re happy, you’re well rested. The NAP I’m talking about is your NAME, Your ADDRESS and your PHONE number. 

These three simple pieces of information, correctly put on your website, is really going to help improve your local SEO. One, it’s going to help connect with your citations, and we will talk about the importance of citations in another episode. Um, but today I want to talk about converting that traffic and people that are coming to your website, they need to know where you are and they need to know how to get in contact with you. So make sure you have this information on your website, that it’s on your website correctly, it’s got the correct address, it’s got the correct phone number and that it’s able to be engaged with. 

More people are visiting your site on a mobile device than anything else in today’s society. So making sure that you have your phone number, high up, you know, above the fold in your design, and that they can click on it, so they can call you, is really essential. That way they can find where you are, they can get connected with your products and your services and whatever your business is centered around, and actually start to come to your physical location and be converted into a paying client. And that’s why we are really doing this right?  That’s why we are marketing ourselves online, so we can grow our business and engage with our clients.

So make sure you got your NAP on your website. Make sure that it’s visible. Make sure your customers can interact with it. Well I hope you enjoyed this quick segment of the SMA Marketing Minute. We will see you next week and happy marketing!

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Ryan Shelley, CPBI

By Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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