• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.


        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.


        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.


        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.


        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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The Importance of NAPs for Local SEO – [SMA Marketing Minute]

The SMA Marketing Minute is for business owners who are looking to improve their reach online, but don’t have a lot of time to research online marketing strategies. Each video will be 1 to 2 minutes long and focus on a specific and actionable element of online marketing that any business owner can do on their own without a lot of time involved.

Today’s episode is focused on the importance of having your NAP on your website and how it improves local SEO conversions.

View last week’s episode here:  The Power of Authenticity

Video Transcript:

What’s going on everybody I am Ryan Shelley and you are watching the SMA Marketing minute. Today I want to talk to you about a single thing you must do to not only improve your local SEO but convert the traffic that is coming to your website.

What I want to talk to you today about, are NAPs. NAPs are a must. And not just the nap you may be thinking about. You know where you go into the back office, you know, you got your cot back there, take a quick nap, now you’re ready to go when that rush comes in. You’re smiling, you’re happy, you’re well rested. The NAP I’m talking about is your NAME, Your ADDRESS, and your PHONE number.

These three simple pieces of information, correctly put on your website, are really going to help improve your local SEO. One, it’s going to help connect with your citations, and we will talk about the importance of citations in another episode. Um, but today I want to talk about converting that traffic and people that are coming to your website, they need to know where you are and they need to know how to get in contact with you. So make sure you have this information on your website, that it’s on your website correctly, it’s got the correct address, it’s got the correct phone number, and that it’s able to be engaged with.

More people are visiting your site on a mobile device than anything else in today’s society. So making sure that you have your phone number, high up, you know, above the fold in your design, and that they can click on it, so they can call you, is really essential. That way they can find where you are, they can get connected with your products and your services and whatever your business is centered around, and actually start to come to your physical location and be converted into a paying client. And that’s why we are really doing this right?  That’s why we are marketing ourselves online, so we can grow our business and engage with our clients.

So make sure you got your NAP on your website. Make sure that it’s visible. Make sure your customers can interact with it. Well, I hope you enjoyed this quick segment of the SMA Marketing Minute. We will see you next week and happy marketing!

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