• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

Mobilegeddon: Keep Calm & Optimize. A Guide to Mobile Web Optimization

Mobilegeddon Keep Calm & Optimize. A Guide to Mobile Web Optimization

IT’S HERE! Is your site ready?!?

Google’s new mobile-friendly update is planned to begin rolling out today. There has been a lot of talk in the industry on the impact of this update and we have received a number of calls from nervous site owners wondering what will happen to their SEO efforts. To help ease the stress we’ve created a simple guide to mobile web optimization to know whether or not your site is ready!

Before we get into a few things let’s get a better understanding of this update and the impacts it will have on your SEO efforts, let’s discuss what this update will impact. First, this update will only impact searches and ranking on mobile devices. It will not have any factor in the ranking on desktops or tablets. Second, this update is a page-by-page, not a site-wide factor. Google will crawl each page and determine the mobile web optimization of each page. Thirdly, this is a real-time algorithm. So when you make the switch to a mobile-friendly site, Google will pick it pretty fast. I hope that calms you down a little bit, to learn more about the ranking factor see this great article. Now let’s look at a few things you can do to ensure your site is optimized for mobile!

Step 1: Run a Test

You need to know where you stand in order to make a plan of action. Google has been nice enough to provide us with a tool. The Google Mobile-Friendly Test will crawl your site to see if it meets the requirements set by the search engine to be declared mobile-friendly.

Step 2: Review Results and Plan

After you run the test you will get one of two results. Pass means you are good to go! Now there may be some tweaks you should make to ensure a better mobile experience, you can find these by running a test here. The second result is, well that’s right the dreaded fail… But don’t fret. This tool gives you great insight into what needs to be fixed.

Step 3: Take Action

Now you have the answer to the question, “Is my site mobile friendly” and if not you have a few areas to fix to solve that issue. Because this is a real-time algorithm make the changes soon to avoid seeing any drop in your mobile ranking.

Some of you reading this may have just run a test and see that your site was of mobile web optimization but have no clue where or how to start. A recent study showed that now 60% of searches are done via mobile, so this could have a huge SEO impact on your traffic if neglected. But don’t worry. We are here to help.

New Call-to-action

Search by Topic

  • All Resources
  • SEO
  • Digital Advertising
  • Content Marketing
  • Web Development

Get Up-To-Date Digital Marketing Tips and Tricks Delivered Straight to Your Inbox!

SMA Marketing Digital Marketing Agency Giving Back to Kiva Making Loans