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Mobile-Friendly Web Design: The beginning to your Local SEO Strategy

Jun 30, 2015
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Mobile Friendly Web Design - Local SEO Strategy Businesses are losing opportunities by not having a true mobile experience for their users. With Google’s release of the “Mobilegeddon” update, the importance of mobile search and mobile site design must be a priority. Local businesses looking to attract new customers and better serve the customers they already have need to be thinking mobile first when it comes to their local SEO strategy. 

 

Tweet: Today’s consumer doesn’t even think twice about mobile. It has become integrated into our very lives. How many times do you reach for your mobile device when you need to “Google” something or if you need directions to a local destination.  Having a true mobile web experience for your users could be the difference between converting a new lead or not.  “93.3 percent of small business websites are not mobile compatible despite the astounding 4 out of 5 consumers using a smartphone to shop — this according to SCORE, a nonprofit supported by the U.S. Small Business Administration that helps small businesses nationwide.”

For local business, there is a ton to gain by embracing mobile-friendly web design as part of your local SEO strategy. In an article by Search Engine Land they quoted this astounding statistic. “50 percent of consumers who performed a local search on a smartphone visited a store within a day, according to a recent study from Google.” If the consumer is moving more and more mobile, than our businesses needs to move that way as well.

So why are so many business still not fully embracing mobile when the stats clearly show its importance? “I think that no one is unclear about the importance of mobile anymore, but a lot of companies might think they are the exception to the rule,” Cindy Krum of MobileMoxie . 

Tweet: One thing we also know is that the “Mobilegeddon”  algorithm update was only the beginning. So what can we do to ensure our businesses tap into the power of mobile and give a boost to our local SEO strategy? @w2scott of Search Influence gives 3 great pitfalls to avoid when it comes to mobile-friendly web design and its impact on your digital marketing.

1. Assuming A Responsive Website Fixes Everything
2. Forgetting What People Are Really Looking For On Mobile
3. Missing The Mobile Traffic Details

Read this awesome article here to get more in-depth insight on avoiding these 3 pitfalls.

So what’s Next?

“The average U.S. mobile consumer spends 86 percent of their smartphone time on mobile apps, according to a recent study by Flurry Analytics.” Converting your site into a mobile-friendly web design and embracing a mobile friendly experience for your users will give you a leg up against your competition. But in order to keep that advantage your business needs to stay up to date of the latest trends and technology. With technology moving faster than ever, it’s easier than ever to fall behind.

Mobilegeddon

So, has your business embraced mobile as part of its local SEO strategy?  Let’s start a conversation by commenting below.

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Ryan Shelley, CPBI

By Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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