• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Mobile-Friendly Web Design: The beginning to your Local SEO Strategy

Ryan Shelley, CPBI

June 30, 2015

Businesses are losing opportunities by not having a true mobile experience for their users. With Google’s release of the “Mobilegeddon” update, the importance of mobile search and mobile site design must be a priority. Local businesses looking to attract new customers and better serve the customers they already have need to be thinking mobile first when it comes to their local SEO strategy.

Tweet: Today’s consumer doesn’t even think twice about mobile. It has become integrated into our very lives. How many times do you reach for your mobile device when you need to “Google” something or if you need directions to a local destination.  Having a true mobile web experience for your users could be the difference between converting a new lead or not.  “93.3 percent of small business websites are not mobile compatible despite the astounding 4 out of 5 consumers using a smartphone to shop ‚Äî this according to SCORE, a nonprofit supported by the U.S. Small Business Administration that helps small businesses nationwide.”

For local business, there is a ton to gain by embracing mobile-friendly web design as part of your local SEO strategy. In an article by Search Engine Land they quoted this astounding statistic. “50 percent of consumers who performed a local search on a smartphone visited a store within a day, according to a recent study from Google.” If the consumer is moving more and more mobile, than our businesses needs to move that way as well.

So why are so many business still not fully embracing mobile when the stats clearly show its importance? “I think that no one is unclear about the importance of mobile anymore, but a lot of companies might think they are the exception to the rule,” Cindy Krum of MobileMoxie .

Tweet: One thing we also know is that the “Mobilegeddon”  algorithm update was only the beginning. So what can we do to ensure our businesses tap into the power of mobile and give a boost to our local SEO strategy? @w2scott of Search Influence gives 3 great pitfalls to avoid when it comes to mobile-friendly web design and its impact on your digital marketing.

1. Assuming A Responsive Website Fixes Everything
2. Forgetting What People Are Really Looking For On Mobile
3. Missing The Mobile Traffic Details

Read this awesome article here to get more in-depth insight on avoiding these 3 pitfalls.

So what’s Next?

“The average U.S. mobile consumer spends 86 percent of their smartphone time on mobile apps, according to a recent study by Flurry Analytics.” Converting your site into a mobile-friendly web design and embracing a mobile friendly experience for your users will give you a leg up against your competition. But in order to keep that advantage your business needs to stay up to date of the latest trends and technology. With technology moving faster than ever, it’s easier than ever to fall behind.

So, has your business embraced mobile as part of its local SEO strategy?  Let’s start a conversation by commenting below.

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Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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