• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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3 Tips to for Turning All Those Metrics Into Actionable Data

    The amount of data business owners and employees are faced with today is truly alarming. While everyone can agree that it’s important to understand basic information about your customers and what they respond to, it can be very difficult to determine which data is relevant. Which metrics should drive your decisions, and which ones should you disregard? Today we’re going to share some simple but powerful tips for turning all those metrics you are inundated with into actionable data that produces real results.

    #1: Identify Which User Behavior Metrics Matter (and Which Ones Don’t)

    Half of the battle in making sense of your data is determining which metrics are most important. So many business owners and investors are wooed by metrics like unique visitors, downloads, “likes” or social media followers, and then act surprised when those metrics don’t translate to increased revenue and profits. It’s easy to get distracted or misled by these vanity metrics‚Äî they make us feel good about ourselves and like the business is going in the right direction.

    But ask yourself: how many of those new visitors to your website are sticking around? How many are opting into your email list, and how many are actually opening the emails and returning to your site? Of that percentage, how many are making purchases, and then coming back as repeat customers? Furthermore, what posts on your blog attracted those customers to your site in the first place? Where do they come from, and what were they searching for when they found it?

    These are the sort of metrics that matter, and this is what we mean by “actionable data”. They are KPIs that directly correlate with people taking specific actions that translate into more user engagement, and ultimately, more business. It also tells you who your customers are and where they come from, so you can make your marketing more targeted to their specific wants and needs. Take the time to figure out which metrics actually matter and which are more about glamour.

    #2: Visual Data is Actionable Data

    The human brain can process visual data much faster than written words. If you want to use your data to improve your business, doesn’t it make sense to present it in a way that will be most easily understood? 

    Once you’ve identified the most important metrics, you can use data visualization to clearly depict what’s working, and what’s not, and make the necessary changes. Visualization also helps to facilitate predictive analytics by making it easier to identify patterns and emerging trends in market operating conditions, as well as customer behaviors. Plus, real-time data visualization lets your team directly interact with data and incorporate it into your company’s strategic planning.

    Because it can be so readily understood, data visualization is probably the fastest way to depict and communicate actionable data and build a culture of data-driven decision-making in your organization. Even small businesses can harness the power of visualization with tools like Google Data Studio.

    #3: Get Actionable Data by Calculating Your ROI

    While it might be fun for marketers to geek out all day on analytics, at the end of the day, the one metric business owners and CEOs care about the most is the return on investment. The most actionable data is the ROI for marketing, sales, or internal initiatives expressed in real-world monetary terms. Here is where you will truly find out if you’re on the right track.

    Let’s take a look at one simple example of combining data with a basic business calculation: your Customer Acquisition Cost (CAC). Your CAC is the average cost of acquiring one new customer. You simply add your sales and marketing costs per month/quarter/year (this will include salaries and commissions + program and advertising spending + any additional overhead) and then divide it by the number of new customers you’re getting in that same time frame.

    So let’s say you spent a total of $35,000 one month for sales and marketing and brought in 8 new customers. Your formula would look like this:

    $35,000 √∑ 8 = $4375 in CAC for that month.

    If your CAC is going up as you calculate it each month, quarter, or year, you know you need to make some changes in your approach to sales and marketing. Combine this with the relevant metrics you identified using Step 1, and you’ll be able to pinpoint problems and make changes that will lower your CAC and increase your ROI. THAT’S what we call actionable data.

    There are too many people and businesses getting lost in the ocean of metrics that gets deeper and wider by the day. Simply collecting and measuring data just isn’t good enough: it must be relevant in order to take action on it. Use the tips here to begin separating the wheat from the chaff in the data your organization is generating, and turn distracting metrics into actionable data.

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