• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.


        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.


        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.


        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.


        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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6 Proven Methods To Improve Your Customer Experience Strategy

    Social media has taught us the importance of excellent customer experiences. From slow websites to poor customer service, you can expect that annoyed, frustrated, or angry customers will post online about their interactions with your brand. They’ll share stories of customer support representatives that could have been more helpful, photos of products that don’t work as expected, and their overall impression of your brand. Today’s consumers may not always tell the business about a negative experience, but that doesn’t mean they keep the information to themselves.

    According to word-of-mouth marketing statistics, 96% of unhappy customers don’t complain to the company about a bad experience; however, they share their bad experience with about 9-15 people. Additionally, customers are 50% more likely to share bad experiences than good ones.

    This statistic is notable because word-of-mouth recommendations remain one of the most credible forms of advertisement. According to a global survey by Nielsen in 2021, 88% of consumers trusted recommendations from people they know above all other forms of marketing messaging.

    If you want to grow your business, you have to focus on providing a positive customer experience. And as our stats have proven, it’s not enough to listen to the customers who complain. To help you create a great customer experience strategy, we’re highlighting a few proven methods for creating positive experiences for your customers.

    6 Proven Methods to Improve Your Customer Experience Strategy

    1. Get to Know Your Customers

    To provide a good customer experience, you’ll need to know who your customers are and what they want. Understanding your customers involves developing an excellent buyer persona and customer journey map.

    To create buyer personas, use analytics to get data on your customer’s demographics, behavior, and interests. Knowing your customers better will help you tailor the customer experience to meet their expectations and improve customer service. If you haven’t reviewed your buyer persona in a while, take some time to make sure it is still accurate.

    2. Personalize the Customer Experience

    Personalizing customer interactions effectively creates a meaningful and lasting relationship between the brand and the buyer. Create happy customers by developing personalized experiences. Personalization makes them feel valued, and customer satisfaction increases, making them more likely to become loyal to a specific business. Personalization may include exclusive vouchers or discounts tailored to specific buying habits after the first few purchases to show them the value of returning again and again.

    Personalization can also take on other forms, such as tailored recommendations based on individual preferences, automated messages offering tips or product suggestions when completing certain online activities, or unique rewards programs that encourage continued loyalty among buyers. Providing users with a seamless customer service experience is vital to creating meaningful connections between personalization techniques used by businesses and the customers they serve. Ultimately, ensuring the customer feels seen and heard even after the sale can go a long way toward boosting the overall customer experience.

    3. Reward Customer Loyalty

    Having a great customer experience is critical to earning customer loyalty. But, once they’re loyal, customers want to continue to receive rewards for purchases from your brand rather than a competitor. Customer loyalty programs that allow customers to earn points and rewards for shopping are great tools for rewarding repeat customers. You can also reward customer loyalty by sending discounts, offering samples of new products, and personalizing the messages you send in emails.

    4. Turn Your Employees into Advocates for Your Customers

    Your customer service teams should not be the only employees focusing on making customers happy. To create a great customer experience, every person in the sales process needs to put customers first. Creating a customer-centric culture can help foster a company where every employee advocates for a better customer experience.

    5. Create Helpful Content for Your Customers

    Customers ask questions about your brand at every stage of their buyer’s journey. By taking the time to research the top questions your ideal customers are searching for and answering them with clear and helpful videos, infographics, and blog articles, you will establish yourself as an industry expert. The more questions you answer for your customers, the more likely they will continue to look to you as new questions or problems arise. Still trying to figure out where to start? Look at the entire customer journey and ensure you have content that answers questions for each stage.

    Related article: How Does Content Marketing Work?

    6. Reply to Customer Reviews

    Whether you know it or not, your customers talk about you on your Google Business Profile and social media. They share their positive and negative experiences with your brand. Show them you’re paying attention to their comments, compliments, or concerns by posting thoughtful responses.

    Social media has become the customer’s preferred channel to communicate with brands, becoming a considerable part of the buyer’s journey. You must incorporate social media into your customer experience strategy to deliver excellent customer service.

    Implementing a great customer experience strategy takes time. Still, when done well, you can increase your opportunities to extend customer relationships beyond their initial purchase and turn potential customers into loyal fans.

    Don’t Ignore Customer Relationship Management

    As industry competition increases, you may experience natural customer churn. However, there’s always room to review your current processes and see if there are additional ways you can increase your customer retention. If you need help aligning your customer experiences with your marketing strategy, our team of experts can help. Contact us to learn how SMA Marketing can partner with you to create a well-rounded internet marketing strategy.

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    Editor’s Note: This article was originally published on May 2, 2019, and has been updated with fresh content.

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