• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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6 Proven Methods To Improve Your Customer Experience Strategy

    Social media has taught us the importance of a great customer experience. From slow websites to poor customer service, you can expect that annoyed, frustrated, or angry customers will post online about their interactions with your brand. They’ll share stories of customer support representatives that weren’t helpful, photos of products that don’t work as expected, and the impression your brand left.

    According to research from the White House Office of Consumer Affairs, stories about negative interactions that your brand has with a customer will spread twice as far as stories about positive interactions. It takes twelve positive experiences to make up for every negative customer experience.

    Recommendations from friends and family are the most credible form of advertisement because people value word-of-mouth endorsements about brands. If you want to grow your business, you have to focus on improving the buyer’s experience with your brand. To help you create a great customer experience strategy, we’re highlighting a few proven methods for improving customer experience.

    6 Proven Methods to Improve Your Customer Experience Strategy

    1. Get to Know Your Customers

    To provide a good customer experience, you have to know who your customers are and what they want. Utilize analytics to get data on your customer’s demographics, their behavior, and their interests to create buyer personas. Getting to know your customers better will help you tailor the customer experience to meet their expectations and improve your customer service. If you haven’t reviewed your buyer persona document in a while take some time to make sure it is still accurate.

    2. Personalize the Customer Experience

    According to Segment’s 2017 State of Personalization Report, customers are expecting a personalized shopping experience and when a business doesn’t provide one, they risk losing a loyal customer. They expect brands to utilize technology to tailor their brand experience specific to their online behavior. They want to see content that is relevant to them, ads that reflect the things they’re shopping for, and customized promotions and coupons.

    3. Reward Customer Loyalty

    Having a great customer experience is key to earning customer loyalty. But, once they’re loyal, customers want to continue to receive rewards for purchases from your brand rather than a competitor. Customer loyalty programs that allow customers to earn points and rewards for shopping are great tools for rewarding repeat customers. You can also reward customer loyalty by sending discounts, offering samples of new products, and personalizing the messages you send in emails.

    4. Turn Your Employees into Advocates for Your Customers

    Your customer service representatives should not be the only employees that focus on making your customers happy. If you want to create a great customer experience, every person that is a part of the sales process needs to work to put the customers first. Creating a customer-centric culture can help you foster a company where every employee advocates for a better customer experience.

    5. Create Helpful Content for Your Customers

    Your customers are asking questions about your brand at every stage of their buyer’s journey. By taking the time to research the top questions your ideal customers are searching for and answering them with clear and helpful videos, infographics, and blog articles you will establish yourself as an industry expert. The more questions you answer for your customers the more likely they are to continue to look to you as new questions or problems arise.

    Related article: How Does Content Marketing Work?

    6. Reply to Customers on Social Media

    Your customers are talking about you on social media. Whether they’re tagging your brand or not, they’re sharing their positive and negative experiences with your brand. Show them that you’re paying attention to their comments, compliments, or concerns by posting thoughtful responses. Social media has become the customer’s preferred channel to communicate with brands and it’s become a huge part of the buyer’s journey. If you want to deliver great customer service, you must incorporate social media into your customer experience strategy.

    Implementing a great customer experience strategy takes time but when done well you can increase your opportunities to extend your relationships with your customers beyond their initial purchase and turn customers into loyal fans.

    Do you need help aligning your customer experiences with your marketing strategy? Contact us to learn how SMA Marketing can partner with you to create a well-rounded inbound marketing strategy.

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